President, Boykin Consulting and Vice President of Marketing/PR, Way Better Snacks
Joan Boykin has over 35 years experience in the natural and organic products industry in consumer package goods, retail, publishing, public relations, new product/business development, nonprofit management, and leadership coaching. She has held senior management positions at The Organic Center, Celestial Seasonings/The Hain Celestial Group, Alfalfa’s Markets, Wild Oat Markets, and New Hope Natural Media, and she is currently the VP of Marketing/PR for Way Better Snacks. Her past and present clients include: WhiteWave Foods, Alfalfa's Markets, Bayer Vitamins & Nutritionals, Pharmaca, Mineral Fusion, Sohgave!, University of Colorado’s Deming Center for Entrepreneurship, Sounds True, Under the Canopy, Goddess Garden, Bhakti Chai, and Simply Boulder Culinary Sauces.
Some of Joan’s current and past Board of Director appointments include: Just Label It/Organic Voices, Naturally Boulder, The Organic Center, Alfalfa’s Market, University of Colorado/Deming Center for Entrepreneurship’s Organic Business Initiative, Love Grown Foods, Under the Canopy EcoFashion, and CORE Colorado.
Boykin has a Master's Degree in Psychology/Organizational Development from Regis University, a Bachelor of Science Degree in General Studies/Communication Arts, a Bachelor of Arts Degree in Human Behavior, and a number of professional certifications. In Oct. 2012, she received Naturally Boulder’s Local Hero Award and in 2014, she received the Lifetime Achievement Award. When not working or exercising, Joan loves being surrounded by four generations of family in the Boulder/Denver area, especially her three little grandsons!