50th Anniversary of Earth Day Branding and Messaging Your Natural Product Webinar Presented by
When: April 28, 2020
1:00 – 1:45 PM EDT / 12:00 – 12:45 PM CDT / 11:00 – 11:45 AM MDT / 10:00 – 10:45 AM PDT
Where: Zoom online video conferencing
Subject Track: Sales & Marketing & Distribution
To continue providing education and resources for our community in a safe and responsible manner, Naturally Boulder’s April events will be free and online. Please click here for more COVID-19 resources and information.
In celebration of the 50th anniversary of Earth Day, join Naturally Austin and Naturally Boulder for a webinar in three parts focusing on natural brands and sustainability. Join us for one session or all three! (Please note that each requires separate registration.)
We will start with one of the biggest impacts in our industry: packaging. What options are available and what should CPG companies large and small be thinking about to ensure they are protecting the planet? To register click here
In the second installment of our series, we will hear from industry experts about how to authentically message your brand, create effective packaging, and share your unique voice on your website and through social media channels. To register click here
The final session in our series features a keynote from Jason Jones. Jason is an entrepreneur and executive with a passion for upgrading our food industry from the inside. His specialties include conceptualizing disruptive brands and products, and assembling the capability to drive rapid growth. He was founding President of Vital Farms Inc., at one time the #1 fastest growing food and beverage company according to Inc. Magazine. Vital Farms changed grocery shelves nationwide through their pioneering approach to quality food through animal welfare. To register click here
Please be advised that these are three separate “events” and you will need to register for each one to receive the proper Zoom link. Below is the information for Session 2: Branding and Messaging Your Natural Product
Branding and Messaging Your Natural Product
Moderated by Arron Mansika, Executive Director of Naturally Boulder
11:00 – 11:45 AM MDT
- Bartlett Brands, Lauren Golik and Rebecca Bartlett
- Fresh Ideas Group, Sylvia Tawse
- Ace Of Air, Stephanie Stahl
- Alter Eco, Pilar Ochi
- Shelf Studio, Alison Sauter
Meet the Panelists
Rebecca is the Founder and Creative Director at Bartlett Brands is an entrepreneur, brand innovator and sustainable packaging expert. Her award-winning branding agency based in San Francisco handles everything from cosmetics to consumables and brings the all-girl power to brand innovation and sustainable strategies that challenge the status and cut through the quo.
Lauren Golik is an Art Director at Bartlett Brands, an award-winning, boutique branding agency in San Francisco. She leverages brand strategy to create holistic visual brand narratives—identity, packaging, photography, video and marketing campaigns for clients ranging from cosmetics to consumables. Lauren specializes in Sustainable Design, working closely with clients to help them lessen environmental impact through innovative design, packaging and materials. She’s passionate about educating brands and consumers on how to make more sustainable choices.
Arron Mansika is the Executive Director of Naturally Boulder. He is responsible for all operations leadership functions for Naturally Boulder and became the group’s first staff employee in 2009, after having served on the board of directors for three years. Arron founded Boulder’s Best Organics in 2006 with the vision of enhancing Boulder’s leadership in the natural products industry by offering gift boxes of organic products made exclusively in Boulder. Fun fact: Arron started his first entrepreneurial “business” when he was five years old, selling to other little kids the small toys he carved out of acorns!
Pilar Ochi is the Vice President of Marketing for Alter Eco. She has a foundation in investment banking and passion for building brands, both emerging (Blue Bottle Coffee) and established (Clorox, Visa). Her specialties are product innovation (concept to launch,, new product line (including $1B brands), translating a brand across diverse channels (brick and mortar and online, owned and third party), strategy (Blue Bottle x Nestle partnerships, 5-year vision for the Clorox Cleaning Division, helping Visa navigate new legislation), and rallying a cross-functional team behind a vision.
Alison Sauter is the Founder and Creative Director at SHELF Studio. In her own words…”I chase the things I want most — even if I don’t exactly know how to get there. And that’s exactly what brought me to creating SHELF Studio. But let’s go back to the start: It begins with my passion for packaging. I’m a gift-giver, and there is nothing more beautiful to me than a thoughtfully designed package. So in 2001, I went to the place that does packaging best: The Netherlands. With a little bravery and no plan whatsoever, I pedaled my portfolio door-to-door until [finally] an agency took me aboard. In Holland, I worked for international clients including Snapple, Whole Earth, Unilever, and Schwepps. I returned to the States more than five years later to find work in San Diego at a string of agencies, where I rounded out my skills to grow new brands and reinvent established ones. Five years there, and I was off to the place I would call home: Austin, Texas. My Austin home and SHELF Studio might be the most recent incarnations of my calling to craft brands that spark, but that’s always been inside me. And through the trust of my clients and a lot of serendipity, I’m exactly where I’m supposed to be.”
Stephanie Stahl is CEO and Co-Founder of Ace of Air, a circular beauty and wellness business launching in 2020. She is leading the development and launch of this zero- waste DTC skincare and nutritional supplements brand. In addition she serves on the boards of Dollar Tree, Inc., and Knoll, Inc., where she chairs the Nominating and Governance Committees of both companies, and serves on the board of CHOPT Creative Salad Company. Stephanie is an angel investor and new venture advisor through her company Studio Pegasus LLC. She also serves as a Senior Advisor to The Boston Consulting Group.
Sylvia Tawse is Owner and Chief Fresh Officer of Fresh Ideas Group, an issues-driven specialist communications agency focused on natural, organic and health food solutions. She is a veteran natural products strategy and marketing executive and, with her husband, owns Pastures of Plenty, an organic farm in Boulder offering flowers, vegetables and CSA shares.
HOW DO ONLINE EVENTS WORK?
Participants will be able to see and hear the presenters, but participants’ cameras won’t be on, and their mics will be muted. Participants will be able to type questions via the Chat box.
ANY TIPS ABOUT USING ZOOM?
If you have used Zoom previously but not recently, you may want to make sure you’ve downloaded the latest version for optimal results. Click here for specific instructions on how to proceed. While you can access Zoom via your computer’s browser (Chrome is preferred) without creating an account, you may have a better experience if you download the Zoom interface to your computer and log into your free account. The Zoom app is also available for your smartphone. Note that the quality of the Webinar will fluctuate both based on your internet connection and that of the presenters.