Amazon: Accelerate Your E-Commerce Game

Thursday, Jan 23, 2020 5:30 PM – 7:30 PM
Amazon Speakers

To continuously provide education for real world situations, we present monthly Education Events. Learn from the experts how to succeed with your business!

Amazon: Accelerate Your E-Commerce Game

When: January 23, 2019, 5:30 – 7:30 PM
Where: CASE Building, CU Boulder campus (1725 Euclid Ave, Boulder, CO 80309)
Subject Track: Business Essentials

Frequently described as the future of retail, Amazon’s powerful e-commerce platform can help brands quickly reach new consumers, drive sales, obtain feedback through product reviews and more. How brands are selling, innovating and increasing their companies’ exposure on Amazon can greatly define their success. Learn tips on building search relevancy, advertising and other best practices from our expert panel to accelerate your company’s growth on Amazon!

Learn from the Experts

Andy Thompson – Director of Marketplace Services, Booyah Advertising
Jen Krupey – Vice President of Marketing, Cali’flour Foods
Simla Somturk – Chief Marketing & Sales Officer, Motherlove Herbal Company

Meet the Panelists

Andy Thompson
Andy Thompson has over 7 years of experience selling and marketing products on Amazon, working across Vendor Central, Seller Central, and Hybrid accounts in nearly every category. He spent over years working for an e-commerce company, where he ran their sales, operations, trade shows, and customer service departments while also reselling their products on Amazon. After learning the Amazon ‘tricks of the trade’ as a reseller, he joined the digital agency world to help brands utilize Amazon for growth instead of being held captive by it. Andy has spent the last 3.5 years working with brands ranging from startups to multimillion-dollar international businesses, helping them effectively leverage Amazon as part of their digital and omnichannel strategy.

Jen Krupey
Krupey has worked in the marketing, advertising and communications world for over 20 years. A victim of the 1st .com boom, Jen made her way to the agency world where she’s held various leadership positions, overseeing the growth and evolution of digital marketing departments. Four years ago, she was introduced to Amazon and, after diving in, realized the marketplace was going to be a disrupter in the world of branding and advertising. Jen advised numerous natural product companies on their digital marketing efforts before jumping to the brand side. She now serves as the VP of Marketing for Cali’flour Foods.

Simla Somturk
Somturk is the Chief Marketing & Sales Officer at Motherlove Herbal Company, a certified B Corporation helping moms around the world discover the bond between motherhood and Mother Earth with market-leading herbal products for pregnancy, birth, baby, and breastfeeding. Simla believes in the power of using business as a force for good, as well as building trust-based teams and consumer experiences. Her two decades of experience span management consulting for Fortune 500s, a nutrition practice, working with startups and growth stage companies, and commercializing innovation in health care and natural products. Simla received her undergraduate degree in Marketing and International Business from Penn State University and holds an MBA from the Wharton School of Business. Family, yoga, reading, travel, and food round out her passions.

Registration Information

Pre-Event: Members: $15, Non-members: $20.
Day-Of: Members: $21, Non-members: $26.
Refund requests will be honored up to 48 hours before the event.

If this registration fee creates a financial hardship for you, please contact to discuss opportunities to become a volunteer in exchange for admission to this event.


Easiest Venue Access: The Euclid Parking garage located between Broadway and 18th Street (east of the University Memorial Center) is directly below the CASE building venue. This is a “Pay by Plate” paystation lot. Click here for more information on the Euclid Parking garage and here to view the lot on the University of Colorado parking map (Quadrant P-11 on the map).

Free Parking: Street parking on College Avenue, Euclid Avenue, or Aurora Avenue is avaialble. Please observe street signs for details.

1725 Euclid Ave, Boulder, CO 80309

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