Education: Building Your Digital Marketing Strategy for Expo West


Thursday, Feb 15, 2018

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To continue providing education for real world situations (“where the rubber hits the road…”) we present our Education Events. Learn from experts how to succeed with your business.

Topic Building Your Digital Marketing Strategy for Expo West

When: February 15, 6:00 – 8:00 PM
Where: Impact Hub Boulder (1877 Broadway #100, Boulder)

Description

With Expo West right around the corner, does your company or brand have its digital marketing strategy ready to go?  Better yet, are you already engaged in your strategy?!  Don’t miss this special opportunity to learn directly from some of the experts at Informa/New Hope Network.  Whether or not you’re attending the big show next month, this educational event will provide you with key insights on how to develop a powerful and compelling digital marketing strategy.  Gain small tips as well as a big picture understanding to significantly benefit your company or brand any time you’re part of an industry event.  Boulder is fortunate to include Informa/New Hope Network and its talented, supportive team as part of our local community.  Let’s learn from them together!

Learn From The Experts

Scott Sherpe – VP, Marketing at Informa/New Hope Network
Gina Spampinato – Exhibit Sales Account Executive for The Natural Products Expos at Informa/New Hope Network
Sarah Griffin – Client Services Supervisor at Informa/New Hope Network
Maggie Vander Pol -Marketing Project Manager, New Hope Network

Registration

Members: $25, Non-members $35 (Includes catered snacks)

Biographies

Scott Sherpe – VP, Marketing at Informa/New Hope Network
Scott oversees marketing for Natural Products Expos, Engredea, NBJ Summit, Esca Bona, World Tea Expo, Club Industry Show, SupplySide Events, Nutrition Capital Network (NCN), Nutrition Business Journal (NBJ), Natural Foods Merchandiser (NFM), newhope.com, delicious living, World Tea Media and Natural Products Insider. He is responsible for all marketing strategies surrounding: customer and client experience, collaborative coaching, technology, data analysis, research, creative direction, content, sales support and audience development.

Gina Spampinato – Exhibit Sales Account Executive for The Natural Products Expos at Informa/New Hope Network
Gina has over 6 years of experience in her current role with New Hope Network. She provides knowledgeable insight to exhibitors for Natural Products Expo West by guiding their Exhibitor experience.  Her role includes the following: exhibitor solutions, advising on booth location, and additional marketing/sponsorship opportunities.   She and her team are the go-to experts for assuring all exhibiting companies are set up for a successful Expo West!

Sarah Griffin – Client Services Supervisor at Informa/New Hope Network
Sarah has more than 15 years of experience in the tradeshow and event industry. Having worked as an exhibitor and special event coordinator during and after college plus 7 years working for a general contractor, she joined Penton/New Hope (now Informa Exhibitions) 4 years ago where she has since taken over management of the Client Services team. Supporting over 50 shows a year, the Client Services team at Informa handles all exhibitor and attendee inquiries. The team is also responsible for the exhibitor services kits, booth approval process, badge registration assistance, and managing the floor onsite at shows. She and her team are the go to experts for all the ins and outs of successful exhibiting!

Maggie Vander Pol -Maggie attended Virginia Commonwealth University in Richmond, VA, graduating in 2010 with a degree in Business Marketing. She moved to Brooklyn afterwards to work on the marketing team of a digital print platform, and made the move to Colorado in 2014. When she’s not at New Hope she’s skiing and cooking!