E-comm / Digital Bootcamp

Presented by NatchCom & Naturally Boulder


Sept 30 - Oct 4

Alfalfa's Market Community Room 1651 Broadway, Boulder

Register

Share

 

SEPTEMBER 30 – OCTOBER 4
8:00 AM – 12:30 PM
Only 30 Spots Available

Naturally Boulder and NatchCom have partnered to bring you this powerful opportunity to accelerate your digital expertise with training from top industry professionals!   

Finally, a workshop that goes deep on content focused on digital marketing and sales specific to natural products! This 5-day Bootcamp will show you where to put your money to get results on digital. We will get into details of Amazon, Email, Social Media and Analytics. Learn from digital experts and brand case studies doing it right.  You will come away with insights and action for your brand success far beyond the ticket price!

This Bootcamp is for beginner and intermediate levels with some advanced elements that will be customized for participants. Presenters are experts steeped in understanding the digital landscape representing some of the top digital agencies.

Select days relevant to your needs or attend all sessions.

————————————————————————————————————————————————————————

Monday, Sept 30

Data-Driven Marketing: Build Awareness, Generate Traffic and Increase Sales

Facing a challenge with your digital marketing strategy? Too many options and not enough budget (or resources)? The first steps toward generating site traffic and increasing sales are telling your brand story, communicating product differentiators, and producing interesting content.

This workshop will teach you:
– Techniques using leading social media platforms.
– Examples, tactics, and metrics for producing content for different parts of your marketing funnel.
– How metrics from your website and content across multiple channels can become the foundation for future data-driven marketing strategies.

About the trainer:
Volume Nine, a Denver-based digital marketing agency, helps companies create and manage digital marketing campaigns that elevate their brand above the online noise to connect with their target audience. Chuck Aikens, founder of V9, and Richard Lesher, a V9 Director, combine over 20 years of online marketing expertise and hands-on experience to deliver a comprehensive look at how to develop a winning strategy for your digital marketing programs.

 

Tuesday, Oct 1

Standing Out in a Sea of Endless Aisles: How to Build a Community on Amazon

It’s practically impossible to overstate the size and scope of the Amazon marketplace, and for brands seeking to promote their unique value proposition in a world of endless aisles, the challenge can seem overwhelming. How can natural brands engage customers, give visibility to their brand’s message, and build a sense of community in a sea of mass-market vendors? In this session, attendees will learn how to design a digital strategy to create a community of loyal, lifelong customers on Amazon.

This workshop will teach you:
– Best practices for selling natural products on the marketplace.
– Effective strategies to communicate your unique value proposition.
– Tips & tricks to cut through the clutter and improve your visibility.

About the trainer:
Nancy-lee McLaughlin is Senior Manager of Amazon marketplace services and CPC strategy at Tinuiti, a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond.

 

Wednesday, Oct 2

The Amazon Roadmap: Every Great Road Trip Starts With Great Preparation

Navigating Amazon can be a complicated and challenging road trip for your company! It is clear that successful brands do extraordinary preparation before ever arriving at Amazon’s door. They invest time and resources to measure their current capabilities, seek expert guidance, develop a strategy, and execute meticulously. And throughout the journey, they do not fall asleep at the wheel as the ever-changing landscape that fuels Amazon’s growth can create speed-bumps for less nimble brands.

This workshop will teach you:
– How to establish a clear Amazon specific sales strategy.
– Logistical considerations and updates.
– Strategic content development.
– Best practices from brand case studies.

About the trainer:
Betsy McGinn, co-author of the recently released book “The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market”, will share the keys to a successful Amazon strategy as well as hands-on tactics to help you thrive online. Whether you’re a new brand, a successful retail brand just getting started on the Amazon marketplace or a brand looking to accelerate Amazon growth, this workshop is designed to provide the roadmap for your success. Gaining a solid understanding of the mechanics of the online environment and how other natural brands succeed on Amazon will help you chart a smart course and avoid the detours, dead-ends, traffic jams, and other headaches that can ruin your Amazon journey.

 

Thursday, Oct 3

Why Email Could be the Missing Link to Your Brand’s Digital Success

Are you using it to is full potential? Learn how to grow, nurture and maximize your email list by building a personal relationship with your customers. Receive real action steps to implement during and after this session.

This workshop will teach you:
– Determine where to spend your money.
– Selecting the right partners when you don’t have the bandwidth/desire to fulfill in-house.
– How to get different teams to work together to build out a synergistic digital strategy.
– Create automated campaigns that will make you money in your sleep.
– Example templates and case studies to help guide you during your session.

About the trainer:
Zach Duckworth, Co-Founder and CEO of DigiZen Marketing Group. Specialist in Facebook Advertising, Social Media Management, and Digital Marketing Strategy for growing small to mid-size companies.

 

Friday, Oct 4

Analytics for People: A Practical Guide to Making Analytics Work for Your Business 

Big data may be the buzzword of the day, but people are what really matters. In this workshop-style session, we will be exploring how analytics can better serve the people in your organization and help you connect with your customers. The format will be very participatory. If possible, come with access to a Google Analytics account you can use to follow along. If you don’t have access to an account, you can use the Google Analytics demo account.

This workshop will teach you:
– Google Analytics best practices to understand your customers, marketing channels, and the effectiveness of your website.
– A plan to create a virtuous cycle of feedback, whereby data fuels continuous improvement of your business metrics.
– How to use analytics with cross functional teams.

About the trainer:
Nico Brooks loves helping people make data useful and actionable. He leads the analytics practice at Two Octobers, a fanatically-analytical digital marketing agency in Denver. He also teaches analytics at the Daniels College of Business, and heads up the Denver Google Analytics Meetup. He has been building businesses, processes and tools that make data work for people since the late ’90s.

 

Pricing & Registration

$165 per day or $575 for all days
Only 30 Spots Available