Education Event: Hemp & CBD: A Regulatory and Standards Update

Monday, Feb 10, 2020
Hemp & CBD

To continuously provide education for real world situations, we present monthly Education Events. Learn from the experts how to succeed with your business!

Hemp & CBD: A Regulatory and Standards Update

When: February 20, 2019, 5:30 – 7:30 PM
Panel discussion for this event will be from 5:45-7:15 PM.
Where: CASE Building, CU Boulder campus (1725 Euclid Ave, Boulder, CO 80309)
Subject Track: Business Essentials

Often referred to as the Wild West of the natural products industry, the hemp and CBD categories have grown tremendously, amidst an uncertain, incomplete and variable regulatory environment. However widespread and accessible currently, the future of hemp and CBD are not assured — the FDA, USDA and various state agencies continue their reckoning with the growing, processing and marketing of these products.

Will ever-increasing consumer demand continue to support the unchecked growth of hemp and CBD? Or will regulations further the mounting tension in sourcing, manufacturing, investing and retail environments? Learn the latest on product and ingredient standards, potential regulatory scenarios, and lobbying efforts in Washington D.C. from experts in the field at this exciting Education Event!

Learn from the Experts

Regulatory and Standards Experts
John Grubb – Founder and Managing Partner, Summit Venture Management
Josh Long – Legal and Regulatory Editor, Informa
Michelle Zerbib – Director, Informa Health & Nutrition Standards
Sindy Wise – Senior Apothecary Director, Lucky’s Market
Larisa Pavlick – VP of Global Regulatory & Compliance, UNPA

Meet the Panelist

John Grubb
John is founder of Summit Venture Management based in Boulder, Colorado. Summit consults and partners with entrepreneurs and investors on brand and business growth initiatives. John has over 30 years of experience as a marketing and strategy executive in the consumer products world. He has deep experience in health and wellness, natural, organic, and functional food and beverages. John is a frequent speaker at industry conferences such as The Grocery Manufacturers Association, Natural Products Expo, Healthy Foods Europe, NBJ Summit, Food Leaders Summit, and many others.

Josh Long
Josh Long is a journalist and licensed Colorado attorney (on inactive status) who has been reporting for several years on the natural products industry. He focuses on regulatory and legal issues affecting marketers and manufacturers of dietary supplements, including hemp-based products containing CBD. As legal and regulatory editor for Informa’s Health and Nutrition Network, Josh writes for Natural Products Insider, Nutrition Business Journal and He has been closely following the CBD market since passage of the 2014 Farm Bill.

Michelle Zerbib
Michelle Zerbib has worked in the health and wellness industry for over 25 years. For the last 16 of those years, she has been with New Hope where she started in the Standards Department as a Publishing Standards Coordinator. She is now the Standards Director and oversees the compliance programs for the Natural Products Expos and the SupplySide events. Her educational foundation includes a Master’s of Science in Nutrition from Bastyr University and a B.S. in Healthcare Management from the University of Alabama. Michelle is committed to the natural and organic community and believes that regulatory education, self-regulation and collaboration ensures the highest level of quality and integrity for the entire industry.

Sindy Wise, Senior Director, Apothecary, Lucky’s Market
It’s Sindy’s ambition, pluck, and inimitable willingness to roll up her sleeves and dig deep to affect great change that has helped her pack a lot of living and learning into the last 20+ years. Having attended the Rocky Mountain Center for Botanical Studies for Herbal Medicine, she’s garnered over two decades of experience working with celebrated companies and holistic influencers including Wild Oats, Pharmaca Integrative Pharmacy, and Lucky’s Market. A leader in natural products and wellness industries, Sindy is currently the Senior Director of Apothecary at Lucky’s Market, a company empowering people to live flavorfully, humorously, and with purpose. Over the course of 7 years, she’s been the visionary and editor behind Health & Happiness Magazine and launched Hemp Derived CBD on a national scale, establishing Lucky’s Market Apothecary as the go-to source for all things Hemp.

Larisa Pavlick
Larisa Pavlick has more than 20 years of combined experience working within the dietary supplement industry, including nearly eight years as an investigator at the U.S. Food and Drug Administration. Larisa has worked in the development of botanical products, utilizing Traditional Chinese Medicine, ethnomedicinal plants and Ayurveda. Through robust scientific research and collaboration with her mentors, she has assisted in the formulation of products designed to support the negative effects of nutritional deficiencies, stress, aging and more. With a strong background, education and training in U.S. regulations and quality, she has spent much of her career evaluating the quality and integrity of ingredients and the manufacturing controls used to produce these finished products. During her career, Larisa has dedicated herself to helping ensure consumers receive the benefits of safe and ethical vitamins, minerals, botanicals and other dietary supplement products. Larisa graduated from the University of Colorado-Denver, where she received a bachelor’s degree in Biology.

Registration Information

Pre-Event: Members: $15, Non-members: $20.
Day-Of: Members: $21, Non-members: $26.
Refund requests will be honored up to 48 hours before the event.

If this registration fee creates a financial hardship for you, please contact to discuss opportunities to become a volunteer in exchange for admission to this event.


Easiest Venue Access: The Euclid Parking garage located between Broadway and 18th Street (east of the University Memorial Center) is directly below the CASE building venue. This is a “Pay by Plate” paystation lot. Click here for more information on the Euclid Parking garage and here to view the lot on the University of Colorado parking map (Quadrant P-11 on the map).

Free Parking: Street parking on College Avenue, Euclid Avenue, or Aurora Avenue is avaialble. Please observe street signs for details.

1725 Euclid Ave, Boulder, CO 80309

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