Education Series: Packaging Design- Your Primary Communication Vehicle

  Subject Track: Sales & Marketing


Thursday, Jun 21, 2018

6:00-8:00 PM @ Impact Hub Boulder (1877 Broadway #100)

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To continue providing education for real world situations (“where the rubber hits the road…”) we present our ongoing Education Series. Learn from experts how to succeed with your business.

Topic: Packaging Design: Your Primary Communication Vehicle

When: June 21, 6:00 – 8:00 PM
Where: Impact Hub Boulder (1877 Broadway, Boulder)

Description

Today, advertisers bombard consumers with messaging. Arguably, the noise consumers must navigate makes product packing the most important element of communication with consumers. We plan to discuss the power of packaging design with three creative leaders with decades of experience in design and the consumer packaged goods agency. Join us!

Learn from the Experts

Fred Hart, Partner and Creative Director, Interact Boulder
Betsy Hitchcock, Creative Director, Hitchcock Design
Kate Coslett, Senior Design Manager, Danone

Registration

Members: $25, Non-members $35 (Includes catered snacks)

Panelist Bio’s
Fred Hart is a Partner and Creative Director at Interact Boulder, a creative agency obsessed with the food & beverage industry, wholly focused on helping brands embrace strategically-led design. They travel the globe, hunting for tastes, trends, ingredients, and food-makers in an effort to help our clients champion the changing of the guards in CPG.

Betsy Hitchcock has specialized in packaging and branding for the Natural Products for more than 30 years. From the early days of Celestial Seasonings to the breakthrough of Horizon Organic to today’s emerging brands, she has told her clients’ stories with heart and strategic thinking. She is behind some of the best-loved brands in our industry and is passionate about honest design for socially responsible companies creating uniquely positive connections with consumers.

Kate Coslett is a graphic designer and artist with an extensive background in global branding, innovative packaging and creating excellent client and peer relationships. With an extensive agency background Kate has been able to bring a new perspective to help build a powerhouse in-house design agency.