Education Series: How to Execute a Best-in-Class Experiential Sampling Campaign to Build Brand Advocacy


Thursday, Jul 20, 2017

Hub (1877 Broadway #100, Boulder)

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To continue providing education for real world situations (“where the rubber hits the road…”) we present our ongoing Education Series. Learn from experts how to succeed with your business.

Topic: How to Execute a Best-in-Class Experiential Sampling Campaign to Build Brand Advocacy

When: July 20, 6:00 – 8:00 PM
Where: Impact Hub (1877 Broadway #100, Boulder)

Description

Creating a personal and heart-felt connection between a brand and consumer is core to the advocacy marketing model. Learn how to craft unique, shareable experiences that will connect the right consumers with your products at the right time to nurture and grow lasting affection for your brand. Manage this powerful influence by creating a competitive advantage when word-of-mouth and online recommendations amplify reach and generate ongoing conversations between consumers and companies.

Allison Tonnies, the Founder and President of Bluprint Experience Marketing, and Sara Couper, Director of Operations at Bluprint, will share expertise on how to design and manage integrated experiential sampling programs that engage target consumers, deliver share-worthy experiences and build brand advocacy. They will also answer any questions that you may have on how to customize a program to meet your brand’s objectives.

Learn from the Experts


Allison Tonnies, Founder + President at Bluprint Experience Marketing
Sara Couper, Director of Operations at Bluprint Experience Marketing

Registration

Online Registration: Members: $25, Non-members $35 (Includes catered snacks)
On-site Registration: Members: $35, Non-members $45 (Includes catered snacks)

Event Sponsor

We thank our generous Event Sponsor, Bluprint.

 

Biographies

Allison and Sara have a proven track record over the past 15 years connecting top brands with millions of consumers through innovative, experiential marketing campaigns. The duo left top marketing agencies in Chicago and Denver to found Bluprint and focus on their passion: growing better-for-you brands. As self-professed nature enthusiasts, amateur foodies, music aficionados and tech junkies, Allison and Sara prefer yoga pants over suits, have a lot of character and don’t conform to the mainstream, and that’s ok. They take their craft very seriously and share a common passion with clients to build brand advocacy for companies they believe in. Bluprint is proud to have worked with So Delicious Dairy Free, Silk, Wallaby, Horizon Organic, Canyon Bakehouse and other top Colorado-based businesses in the natural products industry.