Education Series – Getting Ready to Scale: Organizational Design Strategies for Growing Businesses

Thursday, Apr 20, 2017

6:00 - 8:00 PM @ Impact Hub




To continue providing education for real world situations (“where the rubber hits the road…”) we present our ongoing Education Series. Learn from experts how to succeed with your business.

Topic: Getting Ready to Scale:

When: April 20, 6:00 – 8:00 PM
Where: Impact Hub, Boulder (1877 Broadway #100)


When should I make my first hire? How should I prioritize hires? How much will great talent cost? How do I determine if they are the right fit for my company?  Young and growing businesses struggle with these questions every day.

Join Sean Conner and Diana Mercer of ForceBrands – the nation’s leading recruiting and staffing organization in the food, beverage and CPG space – to learn the essentials of setting up your business with the right talent at the right time. We’ll share Organizational Design basics and help you to understand how to build a healthy business utilizing the 4 pillars of operations, sales, marketing and finance. We’ll cover your journey from founder who wears all of the ‘hats’, to a specialized brand leader with a strong team. We’ll share best practice growth strategies utilized by our experience with so many leading brands and the components of their healthy organizations; short and long term planning, creating a winning culture/company ethos, and a goals-driven hiring strategy.

Learn from the Experts

Diana Mercer, Client Strategist, Force Brands: BevForce | FoodForce | BeautyForce
Ben Weisberg, Senior Client Strategist , Force Brands: BevForce | FoodForce | BeautyForce

Diana is a lifelong, passionate wellness educator, serial entrepreneur, and natural and organic products expert with more than 15 years experience growing businesses in the natural, organic and better-for-you space including ForceBrands, Clementine Art, Beautycounter, Lazo Empanadas, and many more. Her specialties include sales, organizational design, business and team building, brand development, copywriting/blogging, content storytelling, digital marketing, social media, live and online events, webinars, and trade shows.

Ben Weisberg is a Senior Client Strategist with ForceBrands, the food and beverage industry’s leading recruiting firm. Ben began his career with a seven year stint at Google, with five years in their New York sales office and two at their Mountain View headquarters. He began work on their then-new AdWords search advertising product, moving on to manage Google’s most strategic accounts across several verticals, including managing all paid search advertising surrounding the 2008 Presidential election. He went on to found Google’s Global Political Sales team, uniting disparate global sales divisions with common best practices and resource sharing. Moving on from the tech space to follow his long time passion in the food and beverage world, Ben next spent four years in Hospitality and Fine Dining management, including a stop at Dan Barber’s acclaimed Blue Hill at Stone Barns. Today, he couldn’t be happier working with ForceBrands partners on how to most effectively and efficiently grow their teams.


Register by April 17:  Members: $25, Non-members $35 (Includes catered snacks)
Register after April 17:  Members: $35, Non-members $45

Event Sponsor

We thank our generous Event Sponsor, ForceBrands.