Morning Mingle: Building a Powerful Marketing Team


Wednesday, Jun 26

7:45-8:45 AM @ Alfalfa's Cafe (1651 Broadway, Boulder)

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From the center of the natural products industry comes
Naturally Boulder’s Morning Mingle!

Topic: Build a Powerful Marketing Team
When: June 26, 7:45 – 8:45 AM
Where: Alfalfa’s Market Cafe (1651 Broadway, Boulder)
What: On the last Wednesday of every month, Naturally Boulder’s Morning Mingles are THE place to learn with 100 natural products professionals and network around a timely, hot topic.

*Parking is not available in the Alfalfa’s Market parking lot. Please use street parking or the library lot.

There is no shortage of people offering advice and ideas on how to market your brand, how to develop a differentiated position, and how to connect with customers on the latest advice on emerging platforms. But rarely do people provide pragmatic advice on how to hire, when to hire, how to execute and who to execute with.

Come learn directly from an extraordinary panel of marketing and business leaders who have been building successful teams and brands.
Topics include:

  • Building a marketing team
  • Marketing teams at different life-stages: what to do first; who to hire first; how budget impacts staffing
  • Balancing internal and external resources
  • Evaluating personal characteristics, or “soft” attributes, in marketing candidates
  • Finding complements of native intelligence and functional skills

Learn from the Experts

Joan Boykin – President of Boykin Consulting
Jeremy Vandervoet – President and COO, Little Secrets
Chris Brown – Founder and CEO, Pure Strategic

Meet the Panelists:

Joan Boykin has +40 years of experience in the natural/organic products industry in consumer package goods, retail, publishing and nonprofits. She was formerly ED of The Organic Center and held leadership positions at The Hain Celestial Group, New Hope Network and Alfalfa’s and Wild Oat Markets. She’s been a Senior Consultant to WhiteWave Foods, Celestial Seasonings, Way Better Snacks, 1908 Brands, Goddess Garden, and many others. Joan was a founding member of The Organic Center and Naturally Boulder and was the recipient of Naturally Boulder’s Local Hero and Lifetime Achievement awards. In 2017, she was inducted into the “Hall of Legends” at Expo West.

Jeremy Vandervoet is President and COO of Little Secrets.  He is the former director of marketing in Nestle’s US confectionery and snacking division.

Christopher Brown, Founder and CEO of Boulder-based digital agency Pure Strategic, leads emerging and established brands through the digital realm. Since Pure Strategic’s inception in 2010, he has worked with reputable brands to hone in their acquisition, conversion, and retention efforts.  Christopher has been a driver in the digital space since 1999. Through his experience and unique insight, he offers clients a full spectrum of strategic, tactical, and creative services to drive their businesses. He believes creating and achieving goals stems from a great atmosphere, a streamlined work environment, and aligned clarity on business-oriented measures of success. He builds and mentors positive and productive teams with a focus on integrity, communication, dependability, and accountability. His performance-based agency model embraces these values while driving strategic business goals to measurable successes.  Prior to Pure Strategic, Christopher was the Director for Crocs Online for North America, where he built, managed, and grew the online division from the ground up.  Outside of his professional career, he loves spending quality time with his wife and two daughters, is an automobile enthusiast, and enjoys mountain biking.

Cost:

Members: FREE

Non-members: $15
Refund requests will be honored up to 48 hours before the event.

Can’t Attend?

View the Morning Mingle on our Facebook livestream!