On the last Wednesday of every month, Naturally Boulder’s Morning Mingles are THE place to
learn with over 100 natural products professionals and network around a timely, hot topic.
An Insider’s Peek Into Expo West
When: January 29, 2020, 7:45-8:45 am
Where: Alfalfa’s Market Cafe (1651 Broadway Street, Boulder, 80302)
Subject Track: Sales & Marketing
With over 3,600 exhibitors, 86,000 industry professionals and 580,000 square feet of exhibits, you’ll need a strategy to make the most of your time at New Hope Network’s Natural Products Expo West. Join us for the first Morning Mingle of the decade as the New Hope Network team shares tips and tricks to achieve your Expo goals!
Learn from the Experts
Zachary Watson – Account Manager, New Hope Network
Katie Orrell – Sr. Marketing Manager for Natural Products Expo East & West, New Hope Network
Jessica Sibila – Founder and Chief Consultant, Lower Mountain Consulting
Carlotta Mast – SVP Content & Insights and Market Leader, New Hope Network
Meet the Panelists
Zachary has been with New Hope Network for 9 years servicing the CO and Southern California territories. He has proven account management skills, and experience in selling various media, digital, and trade show solutions for over 14 years. His passion lies in helping brands and clients align on goals and execution. Majority of his experience can be found within the Natural Products Industry with former experience in the Outdoor Industry as well.
Katie is a Colorado Native and has worked in marketing and promotions for over 15 years. Her love of the natural, organic and healthy lifestyle industry, coupled with her love of trade shows, brought her to New Hope Network in 2013 where she now works as the Senior Marketing Manager for Natural Products Expo East, Expo West and NBJ Summit. Outside of work, Katie is the mom of two small children, loves weekends in the mountains, and is a devoted Brené Brown fan.
Jessica is a seasoned marketer and social impact professional with a unique collection of experiences, ranging from community engagement to event marketing. Most recently, Jessica led the community engagement strategy for WhiteWave Foods and Danone North America, the largest certified B Corp in the world. Jessica has certifications in corporate social responsibility, meeting planning and trade show marketing. She has been on both sides of Natural Products Expo West — as an exhibitor for over 15 years and also as an employee of New Hope, managing attendee operations. Jessica has extensive first-hand knowledge on what it takes to be successful at the largest natural products show in the country. Now, as the Founder and Chief Consultant of Lower Mountain Consulting, she’s extending that expertise to brands that want to elevate their impact through strategic social impact programs and a cohesive event strategy. It’s through this work that Jessica is able to marry her passion with her purpose to help companies use their business as a force for good.
Carlotta Mast is the Senior Vice President of Content and Insights for Informa’s Global Health & Nutrition Network, which includes Boulder’s New Hope Network. Carlotta is a frequent speaker at industry events and conferences and has been interviewed about natural products industry trends and market performance by The New York Times, NPR, ABC News, BusinessWeek and numerous other media outlets. In addition to serving as Naturally Boulder’s board president, Carlotta sits on the board of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change. In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores. Wholly Bites was sold in 2016 and is now marketed under the Thrive Tribe brand. Fun fact: A fourth generation Colorado native, Carlotta’s great grandparents emigrated from Sweden to Boulder in 1876.
Pre-Event: Members: $5, Non-members: $15.
Day-Of: Members: $11, Non-members: $16.
Refund requests will be honored up to 48 hours before the event.
Parking is not available in the Alfalfa’s Market parking lot.
Please utilize surrounding street parking or the library parking lot.