From the center of the natural products industry comes
Naturally Boulder’s Morning Mingle!
October 31, 7:45-8:45 AM
Impact Hub Boulder (1877 Broadway #100)
On the last Wednesday of every other month, Naturally Boulder’s Morning Mingles are THE place to learn with 80-90 natural products professionals and network around a timely, hot topic.
Engaging and Marketing to the Hispanic Community
The Hispanic population is now made up of 59 million people in the USA. Of this group, many are looking for healthy lifestyle alternatives, which is why it comes as a surprise that we don’t often hear about them as a ‘target’ for marketers and CPG professionals. Perhaps this is because of the daunting nature of this diverse population with a unique culture and language all to their own. That is why we are bringing in experts who have spent their career marketing to this dynamic, growing population. Join us!
Learn from the Experts:
Steve Garcia: Founder and President, Lynx Marketing
Mary K. Mathis: Founder and CEO, Latinarrific!
Richard Phillips: OTC and Health Beauty brands veteran
Steve Garcia is an overall business professional with 38 years marketing, sales and management expertise starting at Coca Cola and then Kraft Foods, working as a marketing manager and brand manager on various businesses with P&L responsibilities. Steve started his own marketing firm, Lynx Marketing, 25 years ago doing national and regional campaigns for clients in the Fortune 100 world in Hispanic Marketing and General Marketing (i.e. Frito-Lay, Kellogg’s, Johnson & Johnson, Samsung, General Motors, U.S. Census Bureau). He has a unique and varied background, having worked with many clients in different categories developing and executing Hispanic marketing campaigns.
Mary K. Mathis is a serial entrepreneur and a dual national (American and Australian) who truly knows what it is like to be bi-cultural. She is the Founder and CEO of Latinarrific Company Inc. With over 25 years of international managerial, marketing, operations and sales experience, she has demonstrated expertise in multicultural marketing, emerging technologies and integrated strategic communications. Previously CEO of an international management, marketing and public relations firm with offices in the U.S., Australia, Malaysia and Indonesia, the firm also acted as a venture capital and investment company assisting with international trade facilitation and cultural and technological exchange. Mary has a special passion for projects that empower women.
Over the past decade, Richard Phillips has specialized in launching and building leading OTC and Health Beauty brands from Latin America in the U.S. marketplace. Applying the know-how and expertise gained in over 20 years of successful US Hispanic market franchise launches for fortune 500 companies, Richard works in partnership with leading pharma and HBA companies in Mexico and Latin America to firmly establish their brand portfolios within the US Hispanic consumer segment and beyond. Richard has lived and worked throughout Latin America, the United States and Europe.