Networking Night: Meet the Sales Force

Monday, May 14, 2018 5:30 PM - 7:30 PM
networking nights/other event

From the center of the natural products industry comes Naturally Boulder’s Networking Night!


May 14, 5:30-7:30 PM


Boulder Brands
1600 Pearl St, Boulder


Naturally Boulder’s Networking Nights are THE place to meet, connect and collaborate with 150-200 of the most passionate, pioneering leaders and companies in the Colorado natural products community.

May’s Theme:

Networking Night +Meet the Sales Force!

One of the key tenants of brand growth is making your products accessible to consumers. Which is why, having a powerful sales force in the field and in the office supporting the distribution growth and relationship building on behalf of your brand is critical to its future success. Tonight you will meet industry players with experience ranging from start-up brands to big CPG to talk about their background and a few things they have learned along the way.

Learn from the Experts

Mark Kiefer, VP of Sales, Bubba’s Fine Foods
Scott Wildermuth, Sr Trade Marketing Manager, Boulder Brands
Steve Wangler, VP of National Sales, Good Crisp Company
Jodie Wing, VP Sales, Chain Customers & Distributors, Hain Celestial Group
Katie Grady, Director of Sales, Target, Hain Celestial Group
Paige Mitchum (Moderator), Brand Manager, Evol Foods


Members: FREE Non-members: $10

Mark Kiefer – Built teams and companies from the ground up, leading up to 80 employees from laborers to architects. After 20 years in the construction industry, built a commercial bakery from $0 to $3.5m in sales/yr. Worked with companies like Walmart, Kroger, Walgreens and Hy-Vee. Involved with my sons’ company that pressure processes healthy complete meals in Mason Jars. Currently, full time responsibilities as VP of Sales with Bubba’s Fine Foods. In 8 months we have grown retail outlets from 1,000 stores to over 1,500. Passionate about educating and providing healthy snacks for the everyday consumer to enjoy. Love to hike and climb mountains. Most importantly I never intend to grow up!

Scott Wildermuth – Scott began his career at General Mills working in business planning and category management prior to moving on to a field sales role. Here managed both Mills conventional portfolio as well as their growing natural brand Annie’s Larabar, Cascadian Farms, Liberte, Epic, and Immaculate. After successfully working in field sales for a number of years Scott moved to his current home in Trade Marketing where he has successfully managed planning and sales support initiatives and teams for both Mills, Pinnacle Foods & more recently Boulder Brands. Scott is enjoying his new home in Boulder and is looking forward to exploring the mountains, golfing and enjoying the breweries in CO.

Steve Wangler – Steve is a Naturally Boulder board member focusing on annual events. Steve is VP of National Sales at the Good Crip Company. He previously served as VP of Sales and Analytics at Kevita VP of Sales for Spins, the leading provider of consumer insights, analytics and consulting. Steve possesses +20 years of sales management experience with leading CPG firms: Pepsico, Kraft and Coors Brewing Company. Steve serves on advisory boards of a variety of Boulder based emerging brands.

Jodie Wing – Head of sales responsibility for+$350M Grocery, Club, Food Service, Drug, and Dollar channels with a 25 person dedicated team as well as broker partner. Responsible for developing and executing business strategies to deliver objectives. Strong alignment with marketing, supply chain, and operations teams to exceed customer expectations.

Katie Grady – High performing retail professional with experience in Sales, Management, Buying, Planning, and VendorRelations. Areas of specialty include Personal Care, Household Commodities, Grocery, Baby andApparel/Accessories. Specialties: Sales, Management, Purchasing, Planning, Negotiations.

Boulder Brands 1600 Pearl St, Boulder

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