Speaker Series: An Evening with Greg Steltenpohl – Califia Farms: Co-Founder & CEO; Odwalla: Co-Founder

Righteous and Regenerative Business: A New Playbook for the Food System

Wednesday, Jun 5

June 5, 7-9 PM @ University of Colorado Boulder’s CASE Building



A Naturally Boulder Evening with
Greg Steltenpohl

Co-Founder & CEO of Califia Farms; Co-Founder of Odwalla


Righteous and Regenerative Business:
A New Playbook for the Food System


Wednesday, June 5
@ University of Colorado Boulder’s CASE Building, 4th Floor Theater (1725 Euclid Ave, Boulder)

7:00 – 7:30    Mingle over light catering
7:30 – 8:30   “Righteous and Regenerative Business: A New Playbook for the Food System”
8:30 – 9:00   Dessert with Naturally Boulder and food executives in the Food Industry Executive Leadership Development (FIELD) Program


Meet one of the natural food industry’s true pioneers and most original thinkers: Greg Steltenpohl, Co-Founder and CEO of Califia Farms, and Co-Founder of Odwalla – along with food executives from around the world who will be in Boulder for the Food Industry Executive Leadership Development (FIELD) Program.  Steltenpohl’s systemic approach to building a company – incorporating every element, from package design to nutrition to sourcing to distribution to employment – offers insights into the circular economy, regenerative systems, and the 21st Century’s new paradigms for the food business.




Paid parking available in the CASE Building.


Naturally Boulder is proud to partner with MBArk, an organization that develops programs to promote and accelerate synergy between the new generation of progressive MBA students and business schools, and triple-bottom-line businesses within the natural foods industry.  Learn more.



Greg Steltenpohl Bio

Food visionary Greg Steltenpohl is the co-founder and CEO of Califia Farms, the California-based company whose award-winning, plant-based beverages have become top selling plant milks, cold brew coffees, dairy free creamers and probiotic yogurts. Greg has led Califia Farms’ meteoric growth as an innovative leader in premium, natural beverages that make it easy and delicious for consumers to live a plant-based lifestyle.

Greg has been a pioneer in Natural Foods since 1980, when he co-founded the Odwalla Juice Company in Santa Cruz, CA by selling fresh-pressed juice out of a VW van. His innovative approach to the beverage industry transformed a small start-up to a publicly held corporation, and helped change the face of the juice industry into what we see today. Odwalla proved a values-based approach to business that emphasized a creative culture could be successful – lessons that have fueled the explosive growth of Califia Farms.

Greg’s vision for producing nutritious, plant-based products that embody Califia Farms’ “something different, something better” spirit directly shapes how the company conducts business – balancing environmental sustainability, employee empowerment and a creative corporate culture with profit. This holistic approach to business has led to Greg being recognized with numerous leadership awards, including the Specialty Foods 2016 Business Leadership Award, Specialty Food’s Hall of Fame, BevNet’s 2016 Big Shots: Power Punchers and Goldman Sach’s 100 Most Intriguing Entrepreneurs of 2017.

In addition to his work with Califia Farms and Odwalla, Steltenpohl co-founded the Interra Project in 2000 and Adina for Life in 2004. He has also served on the board of numerous organizations, including Slow Money Alliance, Social Venture Network and Frontier Natural Products. Greg holds a degree from Stanford University in Environmental Science.