Streamlining Success: Licensing Explained – The ABCs of Brand Licensing

Tuesday, September 17th
11-12 pm MT
WEBINAR

In this session we’ll unravel the world of brand licensing and its impact on businesses globally. You will gain comprehensive knowledge about brand licensing, the total commercial value of the
industry, and its application within product & business categories. This module also explores how brand licensing can benefit businesses and delves into the key players involved in the licensing journey.

Key learning outcomes:

• Understand the definition of brand licensing.
• Gain insights into the commercial value of the brand licensing industry.
• Explore the different types of businesses and areas generating revenue through brand licensing.
• Identify the product and service categories where brand licensing is commonly applied.
• Discover how brand licensing can support businesses through storytelling, engagement, and revenue generation, from the perspectives of brand owners, manufacturers, and retailers.
• Get acquainted with the essential players involved in the licensing process and the collaborative nature of brand licensing.

You will gain a solid foundation in brand licensing, empowering you to make informed decisions about its potential application in your career or business.

Speakers:

• Amanda Cioletti, Vice President of Content & Strategy, Global Licensing Group
• Jenna Fitch, Senior Director of Community & Conference Content
• Susan Bolsover, Managing Director & Founder, Lightbulb Licensing