Succeeding In Direct to Consumer Channels

In Partnership with Naturally San Diego

Thursday, Mar 25, 2021 3:30 PM MDT

To continuously provide education for real world situations, we present our series of Education Events. Learn from the experts how to succeed with your business!

Succeeding In Direct to Consumer Channels In Partnership with Naturally San Diego

When: March 25, 2021 5:30 PM EDT / 4:30 PM CDT / 3:30 PM MDT / 2:30 PM PDT
Where: Zoom Online Conferencing
Subject Track: Supply Chain

Early registration (through 5:00 PM MDT 3/17/21)
Members: free
Non-members: $14 + $2.25 ticketing fee

Late registration (5:01 PM MDT 3/17/21 – 3:29 PM 3/25/21):
Members: $4
Non-members: $19 + $2.25 ticketing fee

What was the most difficult pivot of the pandemic? Many consumer products goods brands quickly found in order to maintain everyday sales volume and brand survival, they required Direct To Consumer sales. While many brands were devastated by the impacts of COVID-19, some of your peers learned how to make quick DTC adjustments and they’re eager to share their knowledge and experience.

Join us as we welcome brands from both Boulder and San Diego who have made those key changes to their business model, and hear how they’ve made DTC both an integral part of their brand’s short-term survival strategy and their operating plans into the future.

Learn from the Experts

Featured Brands:

Matt Clifford, CEO at Keto Krisp
Melissa Hauser, VP Sales & Marketing at Rowdy Mermaid
Dean Eberhardt, Co-Founder at Hoplark HopTea

Brandon Hernandez, Whole Brain Consulting

Matt Clifford, CEO at Keto Krisp
Matt Clifford is the CEO of CanDo, manufacture of the #1 selling Keto Bar, Keto Krisp. He is the Co Founder of Barnana. A certified B-Corp, Barnana sustainability up-cycles organic bananas to reduce food waste. Matt was the SVP Finance at and Merger and Acquisition analyst at Bainbridge Capital. Most importantly Matt is a new father convincing himself daily that he is doing everything right but really has no idea what he is doing.

Melissa Hauser, VP Sales & Marketing at Rowdy Mermaid
Melissa Hauser is the Vice President of Sales and Marketing for Rowdy Mermaid, a rapid-growth beverage brand out of Boulder, CO that creates beverages centered around the healthful benefits of functional botanicals, roots and mushrooms. Sustainability is a key pillar for Rowdy Mermaid, and the brand aims to become the first regeneratively-sourced functional beverage brand on the market.

Through her more than 15 years of natural consumer packaged goods (CPG) experience, Melissa has held strong to her belief that brands can, and should, play a stronger role in consumer health and environmental sustainability. She believes deeply in increasing product availability and building brand and industry equity.

Melissa lives in the beautiful foothills of Colorado with her husband David and two young children, and holds an MBA from the University of Arizona.

Brandon Hernandez, Whole Brain Consulting
Founder/Senior Partner, Brandon Hernandez, is a high-risk quality and food safety consultant with over 10 years of experience in every aspect of food safety, R&D, and sanitation applications. With a B.S. in biology from Colorado State University and experience with Whitewave Foods corporate headquarters (formerly Zateca Foods), Rodelle/Custom Blending and Claremont Foods, Hernandez brings a wealth of knowledge to the table.

His depth of knowledge in the food industry includes: USDA and FDA processing applications, flavor and spice blending, snack and bakery manufacturing, vegetable dehydration processing, fresh-cut produce processing, bottling, harvesting practices, GAPs and frozen recipe meal manufacturing.


Participants will be able to see and hear the presenters, but participants’ cameras won’t be on, and their mics will be muted. Participants will be able to communicate with each other using the Chat box and type questions to our featured panelists via the Q&A box.


If you have used Zoom previously but not recently, you may want to make sure you’ve downloaded the latest version for optimal results. Click here for specific instructions on how to proceed. While you can access Zoom via your computer’s browser (Chrome is preferred) without creating an account, you may have a better experience if you download the Zoom interface to your computer and log into your free account. The Zoom app is also available for your smartphone. Note that the quality of the Webinar will fluctuate both based on your internet connection and that of the presenters.

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