“The Truth about Food,” Film Screening and Discussion with the Filmmakers

Wednesday, Aug 15, 2018

6:00-8:00 PM @ e-town Hall, 1877 1535 Spruce St




From the center of the natural products industry comes a
Naturally Boulder special event!


August 15, 6-8 PM


e-Town Hall, (1535 Spruce St, Boulder)


All proceeds benefit Metro Caring, Denver’s frontline hunger-prevention organization.

The Truth About Food

The Truth About Food is a short, compelling documentary about bridging the divide between the ‘haves’ and the ‘have nots’ of the natural food world. This film focuses on giving a voice to those people who feel outside the natural food world, looking in, and how they can be reached. This segment is indeed growing and very much wants to connect with young brands.
The Truth About Food premiered at Esca Bona 2017 in Austin and we are fortunate to share it with our Naturally Boulder community and beyond. It will be presented by the founders of Boulder Strategy House, Ashley Alsup, Chief Strategist and Kim Johnson, Chief Documentarian. A robust Q&A with the filmmakers will follow!

Panelist Bio’s:

Kim Johnson, Founder, Chief Documentarian

Kim is a thinker and a filmmaker.   She has been a producer and documentary filmmaker for over 20 years. Her collaborative, naturalistic production approach sets her subjects at ease and results in films that convey poignant information, fresh thinking, and incisive observations which resonate powerfully with viewers.

After receiving her BA from Duke University and MA from Stanford University in documentary film production, Kim’s career has included working as an ethnographic filmmaker/strategist for Interval Research, founded by Paul Allen of Microsoft as well as in television at CNN, BBC, PBS, and NBC Sports on a variety of international productions, including an Emmy-nominated film on Mt. Everest, with blind climber, Erik Weihenmayer, and team. Kim spent the last five years as senior producer and filmmaker at Crispin, Porter + Bogusky, where she applied her engaging filmmaking approach to qualitative market research projects for clients including Microsoft, Domino’s, Volkswagen, Best Buy and Coca Cola. Prior to CP+B, she worked at Radar Communications and engaged on projects with Levi Strauss, Starbucks, Toyota, and HP amongst others.

Her most recent project portfolio includes Burt’s Bees, Whole Foods Market, Revelry Brands and other clients in the outdoors market as well as health and wellness industry where Kim is continually working to capture relevant topics and communicate meaningful issues. Kim lives in Boulder, CO, and is an active board member for the Boulder Symphony. She especially enjoys being passionately engaged in the natural products industry development and growth.

Ashley Alsup, Chief Strategist, Boulder Strategy House

Ashley has worked extensively in agencies both in the US and in London like Bartle Bogle  Hegarty, on the board of Abbott Mead Vickers BBDO, and Crispin Porter + Bogusky. She headed up CP+B’s London office, supporting clients Burger King and Microsoft, before moving to Boulder to lead strategy on Burger King and American Express at the flagship. She was most recently the Chief Strategy Officer for BBDO ATL, where she successfully helped grow revenue and attract new accounts after years of decline.

Her experience includes foundational work on the globally recognized Johnnie Walker ‘Keep Walking’ campaign, Guinness and the 2006 Gunn Report Winner ‘noitulovE,’ on Burger King, including ‘Whopper Freakout,’’ and with American Express to design OPEN Forum for small business owners. She has also worked on numerous natural foods, big food, outdoor apparel, financial, and resort brands including most recently, Purina, Burt’s Bees and Made in Nature. Ashley lives in Boulder, Colorado with her husband, a scientist, and her two kids, and enjoys cooking, reading, cycling and occasionally, being ironic.

Ashley’s work has been recognized by D&AD, the Effies, the IPA and APG.


Naturally Boulder Members: $20
Public and guests: $25

All proceeds benefit Metro Caring, Denver’s frontline hunger-prevention organization.