How to grow your brand through Ethnic targets, foods, and flavors!
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What is your brand doing to capture insights that will help transform your business? And more importantly, how are you tapping into the growth trends around ethnic groups, foods and flavors? Shawn Edwards of Mindsight shares newly conducted primary research to discuss opportunities to grow your brand while leveraging untapped audiences and their interest in ethnic foods and flavors. Brand guru Bryant Ison of SRG walks you through case studies and asking Shawn all the tough questions.
Key Theme(s):
- Opportunities to engage New Targets
- Leverage trends to develop new offerings for your brand
- Where and how to reach those audiences
- Case studies offering examples of brands that are doing this well
Speakers contact information:
Shawn Edwards
Founder & CEO Mindsight
Custom, foundational research for deep understanding and a springboard for growth
shawn@mindsighters.com
Bryant Ison
Managing Director Sterling Rice Group
Marketing | Innovation | Branding | Strategy
bison@srg.com