Affiliate Marketing Manager. Boulder, CO
Charlotte’s Web is looking for a dynamic self-starter, highly driven with proven success in sales, affiliate marketing and business development. The Charlotte’s Web affiliate program spans both public and private partners, with a focus on a private program that enables the brand to connect with partners that align to our mission & our products. Must be knowledgeable about performance-based marketing, and looking to take your career up to the next level, together with us. The Affiliate Marketing Manager will establish a top-tier affiliate program by establishing process & technology to support the program, and creating world-class partnership capabilities to create continued high-quality sales growth.
To succeed in this position you should be passionate about affiliate marketing across a variety of verticals (health & wellness, bio-hacking, sports, medical & supplements) building and nurturing relationships, enjoy selling through multiple communication methods (phone, email, messaging, face-to-face, etc.) and closing deals.
Developing, managing and optimizing affiliate marketing opportunities to grow traffic, revenue and brand awareness.
Proactively building the number of affiliate partners through outreach, recruiting and relationships to achieve monthly growth goals.
Identifying and recruiting new affiliates through various channels including: social networks, communities and groups, blog postings, owned relationships, email, etc.
Negotiating and managing contracts and commission structures for affiliates.
Inspiring affiliates’ excitement and engagement about offers/products/services.
Proactively monitoring traffic sources to determine which affiliates should be prioritized and focused on. Advanced reporting tools will be provided.
Monitoring affiliate activity, analyzing performance, identifying areas of improvement, and recommending ways to increase affiliate performance.
Presenting reports for relevant program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc.
Integrating with other digital channel leads (social, email, etc.) for cross-channel optimization of the affiliate program
Requirement & Qualifications:
Data driven, process and KPI oriented mentality. Able to regularly hit targets.
Keen understanding of affiliate networks, tracking, tech capabilities, and best practices for maximizing affiliate success.
Ability to thrive in an agile and dynamic fast-paced environment, drive change and collaborate effectively with a variety of individuals and teams.
Strong business acumen, quantitative, analytical and personal communication skills.
Ability to understand and communicate brand strategy.
In it to win it; self-reliant, problem solver, and results oriented.
Bachelor’s degree in ecommerce marketing or equivalent, with a minimum of 2 years’ experience managing affiliate programs.
Apply here: https://cwhemp.hrmdirect.com/employment/job-opening.php?req=846433&&jbsrc=1030#job