Job Title: Associate Brand Manager, Innovation ONE Brands
Job Location: Boulder, CO
ONE Brands, formerly OhYeah! Nutrition, was founded in 1999 by Ron McAfee, a pioneer and leader in the protein category. Historically, OhYeah focused on the nutrition space, offering protein shakes, powders and supplements. In late 2015, OhYeah launched their newest innovation – the ONE Bar. In just 12 months, ONE Bar exploded onto the marketplace, amassing a huge following despite limited distribution. The launch of the ONE Birthday Cake Bar sealed the deal on ONE’s position as a leading better-for-you indulgent protein snack, touting superior taste and texture.
Since then, OhYeah rebranded to ONE Brands, continued to innovate into new flavors and recently launched ONE PLANT, a plant-protein based bar. ONE has been the fastest-growing protein bar in the category for the last year and has continued to increase awareness, distribution and household penetration nationally. In October 2019, ONE Brands was acquired by the Hershey Company and yet maintains offices in Charlotte, NC and Boulder, CO. ONE Brands is focused on proving that guilt-free indulgence is possible, offering high protein and low sugar products that deliver on amazing taste and texture.
About the Job:
The Associate Brand Manager, Innovation position is an exciting and unique opportunity to join the marketing team of a fast-growing snack bar brand in Boulder, CO. As the brand continues its growth, strategic innovation has become a priority and this position will help with both short- and long-term innovation and commercialization. You will be responsible for championing the innovation process from conceptualization through commercialization leading activities like, monitoring consumer and market trends, assessing new product innovation ideas and leading cross-functional teams to commercialize them. S/he will also bring passion and a can-do attitude to our marketing team and will report directly to the Brand Manager
Assist in the development of long and short-term innovation pipeline to drive strategic brand growth
Accountable for managing a variety of innovation projects, from more turn-key product extensions to longer term portfolio expansion opportunities
Actively gather, analyze and present brand, competitor and health & wellness food category insights, trends and data that lead to innovation
Ensure correct resources are used to research and identify opportunities in the market and with consumers
Champion stage-gate process while leading a cross functional team and project managing opportunity assessments all the way through commercialization
Ensure ONE brand essence and positioning manifests in all innovation.
Work with marketing team to create product positioning and commercialization plans to ensure successful new product launches.
Support continuous improvement by monitoring all current products and evaluating product or brand improvements.
Cross Collaboration Imperatives:
Work collaboratively with R&D Director to bridge marketing and brand needs with innovation
Work with ONE Ops team and potential outside partners on the development, design and production of creative assets.
Work with and leverage Hershey counterparts on any trends, technologies, best practices or opportunistic synergies where we can leverage the Hershey R&D and Innovation
Collaborate and support the sales team to provide creative retailer specific innovation and packaging
Ignite excitement around innovation cross-functionally with Sales, R&D, Operations, Customer Service and Marketing.
Responsible for creating and supporting a positive, professional, team-oriented, harassment-free work environment by understanding and complying with the Company’s policies, by demonstrating the Company’s values, and being a role model for the Company Brand.
Education and/or Experience:
BS/BA Degree, Business or Marketing preferred
3-5 years of experience within an agency, marketing firm or client-side marketing department; minimum 1-2 years in consumer packaged goods marketing preferred; 1-2 years in project management role also considered
Experience managing innovation
Proficiency with analyzing, synthesizing, visualizing and building reports and recommendations with data from Nielsen, SPINS, IRI, etc. Exemplary project management principles; discipline of planning, organizing, securing, and managing resources to achieve specific goals
S/he will have a collaborative and leadership approach with great communications while interfacing with cross-functional teams and external partners
Microsoft Office Suite proficiency is a must
A self-starter and team player with a can-do attitude and extremely strong attention to detail
Able to manage timelines of multiple projects and priorities in a fast paced environment
Highly motivated with a strong desire to make an impact
Strong analytical skills
Demonstrated passion for food and food trends
Exemplary writing, listening, communication and presentation skills
Able to maintain confidential and proprietary information and material