January 17, 2020

Brand Manager (ONE Brands)

ONE Brands

Job Location: Boulder, CO

An Equal Opportunity Employer

Job Title: Brand Manager

Company Background:

ONE Brands, formerly OhYeah! Nutrition, was founded in 1999 by Ron McAfee, a pioneer and leader in the protein category. Historically, OhYeah focused on the nutrition space, offering protein shakes, powders and supplements. In late 2015, OhYeah launched their newest innovation – the ONE Bar. In just 12 months, ONE Bar exploded onto the marketplace, amassing a huge following despite limited distribution. The launch of the ONE Birthday Cake Bar sealed the deal on ONE’s position as a leading better-for-you indulgent protein snack, touting superior taste and texture.

Since then, OhYeah rebranded to ONE Brands, continued to innovate into new flavors and recently launched ONE PLANT, a plant-protein based bar. ONE has been the fastest-growing protein bar in the category for the last year and has continued to increase awareness, distribution and household penetration nationally. In October 2019, ONE Brands was acquired by the Hershey Company and yet maintains offices in Charlotte, NC and Boulder, CO. ONE Brands is focused on proving that guilt-free indulgence is possible, offering high protein and low sugar products that deliver on amazing taste and texture.

About the Job: The Brand Manager position is an exciting and unique opportunity to join the marketing team of a fast-growing snack bar brand in Boulder. This position is responsible for leading brand marketing activities and managing multiple marketing programs. You’ll be the expert on key marketing initiatives, lead cross-functional teams and be a valued member of a small team where you get to work across all components of brand marketing. The ideal candidate will demonstrate superior project management skills in all facets of the marketing mix in order to help support ONE’s significant sales growth goals. S/he will also bring passion and a can-do attitude to our marketing team and will report directly to the Head of Marketing.

Key Responsibilities:

Accountable for managing a variety of marketing initiatives that drive brand awareness, trial and distribution.
Assist in the development of annual, long and short-term marketing strategy and plans.
Be the brand lead across all other marketing functions – both in brand strategy, promotion and creative. Provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice.
Collaborate and support the sales team to provide best-in-class retailer specific merchandising and shopper marketing materials as needed for new and existing distribution growth opportunities.
Coordinate and lead cross-functional teams (Operations, Sales, Finance) to ensure successful and on-time execution of marketing initiatives.
Provide leadership across all new product launches for commercialization in a cross-functional manner.
Oversee coordination of external agency partners on the development, design and production of creative assets.
Manage the marketing budget, through accurate tracking and forecasting of marketing spend.
Actively gather, analyze and present brand, competitor and health & wellness food category insights, trends and data.
Lead and manage Assistant Brand Manager
Assist Head of Marketing as the Brand Liaison to parent, Hershey Company.
Responsible for creating and supporting a positive, professional, team-oriented, harassment-free work environment by understanding and complying with the Company’s policies, by demonstrating the Company’s values, and being a role model for the Company Brand.

Other Skills:

A self-starter with a can-do attitude and extremely strong attention to detail
Self-motivated with a strong desire to make an impact
Ability to work in conditions which include multiple priorities, extended work schedules, and specific time constraints
Exemplary writing, listening, communication and presentation skills
Financial acuity
Able to maintain confidential and proprietary information and material
Proficient in Microsoft Office

Education and/or Experience:
BS/BA Degree (Business/Marketing preferred)
3-5 years of experience in marketing (consumer packaged goods marketing preferred)
Experience with both traditional and innovative communications and marketing techniques, including customer-specific/shopper marketing programs.
Knowledge of project management principles; discipline of planning, organizing, securing, and managing resources to achieve specific goals
S/he will have a collaborative approach with great customer service, both, internal and external, such as interfacing with cross-functional teams and external partners.

ONE Brands, a division of The Hershey Company is an Equal Opportunity Employer. The policy of ONE Brands is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

ONE Brands is an Equal Opportunity Employer – Minority/Female/Disabled/Protected Veterans


Please send post inquiries to Ashley Murphy at amurphy@hersheys.com.