February 9, 2018

Content Marketing Manager

Kion

KION

APPLICATION DEADLINE: February 26th, 2018

SUMMARY: Create and execute Kion’s content marketing plan and make it cohesive across all brands and channels. Manage projects and teams for podcasts, articles and blogs, videos, social media and engagement efforts all with an eye on SEO and engagement.

YOU LOVE: Using online and social media channels to reach a wide audience, you love sharing health, fitness, biohacking focused content for people to access via podcast, blogs, videos. Taking good care of yourself, working hard and setting your own personal and career focused goals. Working in a team and leading people.

QUALITIES:
2+ years of content marketing experience for a significant business or brand.
Thorough understanding of social media channels such as Facebook, Twitter and Instagram
Creative and innovative thinker and doer
Energetic and adaptable
Organized
Excellent task management
Proficient in Excel
Proficient in project management software
Excellent oral and written communication skills
Excellent writing and eagle-eye editing skills, with a focus on tone and style consistency
Ability to work in a fast-paced environment and lead multiple projects simultaneously
A clear understanding of data driven metrics, the industry and ability to create integrated content and product across all channels, including but not limited to podcast, video, online education, educational articles and blog posts, social media.
Experience overseeing content creation for multiple channels and platforms is preferable.
Ability to abide by FDA and FTC guidelines while creating captivating, edgy content

KEY RESPONSIBILITIES:
-Manage the execution of high-quality content including blogs, infographics, informational videos, webinars.
-Managing the content team
-Train and mentor content contributors, collaborators and stakeholders on an ongoing basis
-Develop tactical execution plans for content creation and promotion derived from a high-level content strategy
-Establish and maintain an editorial calendar and content roadmap for blog, website and social media
-Oversee coordination and content planning for weekly broadcasts: blogs, podcast, social, text club
-Oversee development of content library (e.g. foundational exercise videos)
-Oversee development of info-products
-Develop and manage content production processes
-Monitor and report on KPIs for blog, podcast, and social
-Write creative briefs for videographers, photographers and designers
-Manage the promotion of content through Social Media and other content promotion avenues
-Provides editorial content and strategic recommendations for projects and functions as an avid editor of all content

Content Creation: Develop compelling lead-generation content (emails, web content, white papers, case studies, videos, social media content and other materials) that converts prospects to leads. Ensure consistency in tone, style, and messaging across all the content created.
Develop engaging content marketing strategies to attract and retain customers across channels including email marketing, social media, and blog
Work with Product Development team and sales team to develop effective messaging, collateral, promotions, and advertisement to improve customer targeting, increase adoption and maximize revenue generation.

90-DAY OBJECTIVES
Complete audit of all of our content marketing
Work with COO to refine overall content marketing strategy
Develop one-year roadmap with quantifiable objectives and metrics to measure results.

ONE-YEAR OBJECTIVES
You will set these

PEOPLE YOU WILL INTERFACE WITH:
Team to manage and coordinate
Social Media Manager
Content team assistant
Podcast editor
Podcast host
Writers

DETAILS:
Full-time, salary position ($60K+ Negotiable)
Remote work (with daily and weekly meetings). One full-day meeting every week at our part-time Boulder office until official offices are opened and established.
Health care benefits and PTO

How To Apply:
Please take a free typing test: http://www.learn2type.com/typingtest/typingtest.cfm (Must type faster than 35 words per minute)

Record a YouTube video describing why you want the job and why you would be a good fit for the job. Please ensure that you have familiarized yourself with BenGreenfieldFitness.com and GetKion.com before recording the video. Please also read this post: https://bengreenfieldfitness.com/article/lifestyle-articles/what-is-kion/

Email Brenda Alderete at balderete@getkion.com with the YouTube link, your resume, and typing score. Your application will not be reviewed unless it is submitted with youtube video and typing score.