Khala & Co. is a leading environmental company focusing on the elimination of food waste and single use plastic. We’re looking for a savvy digital marketer who will be able to come on board and support our efforts to tell authentic story of our passion to stop food waste and single use plastic pollution. You must be passionate about zero waste practices, protecting the environment, and outdoor recreation. Ability to multitask and know that every job big or small is important., Even the CEO will clean the bathroom!
Job Description / Responsibilities
The Content and Marketing Manager works closely with the CEO, CCO, and members of the Khala Crew to create content plans that meet the goals and develops our overall marketing plan by driving efficient and personalized brand awareness via our website, increased web traffic & conversion through paid search, display, affiliate, paid social and organic search.
The Content and Marketing Manager will lead our digital marketing efforts including management of our CRM planning, all web content, lead in the implementation of all SEO/SEM initiatives, and lead email campaign planning and execution.
This position will be responsible for activities that include, but are not limited to:
Manage web content development process
Design, measure, and optimize inbound and outbound marketing campaigns to drive lead generation and brand awareness for business development
Help design, create and implement successful online ad campaigns
Lead SEO/SEM process and develop sales and traffic opportunities based on findings
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Track, report, and analyze website analytics
Aggregate weekly reporting using 3rd party reporting tools (Google Analytics, Facebook Analytics etc.)
Manage paid Social Marketing campaigns
Manage Email Marketing campaigns
Other duties as requested
Highly proficient in Shopify
SEO/SEM experience: A deep understanding of SEO factors that can impact a website’s rankings and tactics to improve
Proven experience with Google Analytics, Google AdWords, Google Tag Manager, Facebook Ad Manager and other digital advertising tools
Familiarity with HTML and CSS coding
Ability to prioritize and balance multiple projects simultaneously
Self-directed and motivated
Flexible and adaptable when facing changing priorities in a fast-paced environment
Ability to understand technical product information and convey technical/mechanical concepts
Help in additional tasks such as sales/ trade show events, packaging and shipping products and, if needed, help change the tp roll.
BS/BA Degree, Business or Marketing preferred
Minimum 2-4 years’ digital marketing experience including digital media, content creation, conversion optimization, and community management
Excellent strategic, analytical and problem-solving skills
Strong interpersonal skills including leadership, communication and teamwork along with ability to work independently
Creative thinker with the ability to track trends and develop or seek out innovative ideas
Photography, videographer skills and editing knowledge a plus!
Knowledge of marketing metrics
Experience and passion in environmentalism, Leave No Trace, zero-waste and outdoor activities.
Reports to CCO and CEO
Some travel as needed
On site with some room for remote work after 6 months qualification
Amazing work environment with potential to grow with a passionate company.
401K with up to 6% match and health insurance.
Salary commensurate with experience.
Please email cover letter, resume, and create a sample blog post around Khala & Co. aligning with personal passion in 250 words.
Email to: email@example.com with the subject: Content and Marketing Manger
Please No Calls or DMs