July 27, 2017

Director of Digital Strategy

Red Idea Partners

Red Idea Partners, an innovation consulting and ventures firm, is seeking a Director of Digital Strategy to lead its digital strategy practice. Qualified candidates will be creative thinkers and experienced digital marketers who thrive in a fast-paced environment. The firm is open to the role starting as a consultant or part-time position.

o Knowledge of Amazon advertising best practices and experience running Amazon ad campaigns.

Social Media/Email Marketing
o Deep understanding of major social media platforms and their strengths/weaknesses in digital marketing/driving product sales, including but not limited to Facebook, Twitter, Instagram, LinkedIn

Digital Advertising/Websites/Analytics
o Experience running Google AdWords, Bing Ads, and Facebook pay-per-click ad campaigns with positive ROI.
o Ability to analyze and interpret metrics to evaluate ad campaign, SEO, and website success. Ability to translate results, concepts, trends, and industry jargon for a variety of audiences, as well as to make recommendations for actionable steps for improvement.

o Interface with clients, designing innovative marketing strategies appropriate for their unique product, market, audience, and budget.
o Experience creating cohesive digital marketing plans, which increase brand awareness, converts potential customers into buyers, and increases overall sales.
o Support development of team members’ skills by advising on projects, reviewing work, offering suggestions for improvement, and keeping an open line of communication.

Education/Experience Requirements
o Bachelor’s Degree in Marketing, Communication, Public Relations, Journalism, English or related field; MBA preferred.
o 7+ years experience in marketing, digital experience preferred.
o 3+ years experience supervising and leading a marketing team.
o Proven success designing and implementing digital marketing campaigns for clients in product-based businesses, which resulted in significantly increased sales.