January 30, 2019

Director of Marketing

Kion, LLC

JOB OVERVIEW
We are looking for an experienced leader to oversee all marketing and communication objectives at Kion. This includes: eCommerce, funnels, paid media, owned media, earned media, affiliates, podcast advertising, and events. You will manage an existing team of 8 people, which we expect to double in the next year.

THE RIGHT FIT
At Kion, we hire for culture first. Then ability. And then skills. Please consider the following when deciding if this opportunity is the right fit for you.

CULTURALLY, WE SEEK TEAM MEMBERS WHO ARE INTERESTED IN:
Exercise
Nutrition
Meditation
Self-Reflection
Personal Growth
Humor
Fun
Adventure

We seek these core abilities and qualities for this specific role:
Exceptional at goal setting and maintaining accountability
Ability to exercise both caution and risk-taking
Transparent communication and open to difficult conversations
Ability to take ownership of your work, projects, successes and failures
Ability to admit error and grow from it
Ability to learn quickly
Strong group facilitation skills and the ability to draw the best out of each team member
When problem solving and making improvements, the ability to blend a strong intuitive sense of what will work creatively while using data to provide critical insight into what your audience responds best to—the ability to trust your gut, but not assume you know best without data verification

As for skills, we are looking for someone who has experience leading marketing at an eCommerce company. You must:
Understand and be proficient at leading a team that employs content (blog, podcast, video), email, paid media, and affiliate marketing
Understand how to ensure CAC and AOV are aligned and can be profitable as quickly as possible while also keeping a long-term focus on brand value and maximizing LTV
Be confident using research and analytics to make decisions and split test as much as possible

Ideally, you have proven skills in marketing the following:
Supplements and natural foods
Subscription models
Products to 25-55 male and female target demographics

Finally, we hope to find someone who is looking for a place to:
Be part of an amazing team
Make your name as a leader
Accelerate your career
Expand your marketing knowledge and skills

PEOPLE WITH WHOM YOU WILL INTERFACE:
You will report directly to the COO
You will collaborate as leadership peers with the Director of Operations and the future hire of Director of Admin and Finance
Your direct reports in 2019 will include Content Manager, Social and Distribution Manager, Partnerships Manager, and Digital Marketing Manager (eCom and Paid Media)

JOB DETAILS:
Full-time, competitive salary position
Based in Downtown Boulder headquarters
Mix of office and remote work (currently three days/week in office)
Ability to do extended travel while working (e.g. work remotely from Europe for a month)
Fully covered health insurance
Four weeks PTO + seven national holidays
Monthly team adventures and parties
Annual multi-day team retreat at retreat center
Phone stipend
Gym stipend
Discounted and free supplements
Exceptional opportunities to grow professionally within the company

Application Instructions
If you want this to be your future, please follow these steps:
1. Please only apply if you fit the culture, abilities, and skills/experience listed above.
2. Record a video describing why you want the job and why you would be a good fit for the job. Please ensure that you have familiarized yourself with GetKion.com before recording the video.
3. Send an email to: office@getkion.com with your video link, your resume, and your preferred salary range.

***NOTE: If you don’t live in the Boulder/Denver area or you don’t provide a complete application with a video, please do not expect a response.

Thank you – we look forward to working with you!