March 14, 2018

Email Marketing Strategist

Green Chef

Founded in 2014, Green Chef is the first USDA-certified organic meal kit company, delivering meal kits nationwide. Green Chef provides everything you need to cook delicious restaurant-quality dinners at home, even if you’re not an experienced cook. Ingredients come pre-portioned and prepped, saving time. Green Chef offers meal plans for all tastes, from paleo to vegan, and more.

We believe in clean plates and a clean planet, working closely with farmers to supply responsibly grown organic ingredients. Green Chef is also proud to be a carbon-neutral company. All our packaging is 100% reusable, recyclable, or compostable, and we actively offset our emissions.

Green Chef is looking for a results-driven, strategic thinker to manage our email marketing efforts. This is the job for you if you live for performance-oriented marketing and want to make a direct impact on a growing company. You love process, implementation, and analysis. You want to set a strategy, execute on the strategy, and measure the results. You thrive in a fast-paced, entrepreneurial environment where the status quo is challenged daily, and everyone drives towards a common goal: Making healthy eating, easy and delicious.

As an Email Marketing Strategist, you will be responsible for managing one of the most critical marketing channels we have. There are so many opportunities within email optimization, and each new test provides a chance for incremental improvement. You will be systematically stepping through iterative improvements to drive results. You will report to the Director of Growth and interface with nearly every part of the business: from copy & design to product & engineering to the executive team.


*Be a key partner on the performance marketing team and help Green Chef grow to new heights.
*Define the strategy, planning and execution of all email communications with a strong focus on constant optimization to achieve revenue and engagement goals.
*Own and execute a lifecycle marketing strategy to drive activation and first-time transactions and repeat sales to increase lifetime value.
*Manage the email development process, including ideation, creative production, testing, deployment, and reporting.
*Develop dashboards and reports that provide insight and visualization into email performance relative to KPIs, projections, and comparative historical performance.
*Evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
*Identify and troubleshoot delivery issues and drive rapid resolution with support of technical team and email platform service provider.
*Present findings to senior management to drive business and marketing decisions.


*5+ years of experience (email marketing, marketing analytics or similar)
*Hands-on experience with email marketing (especially lifecycle marketing) to a consumer base (at scale)
*Experience using campaign management tools and top-tier Email Service Providers to execute campaigns
*Involvement with email template creation, A/B and multivariate testing, data ingestion, and extraction
*Ability to manage multiple, simultaneous projects in a fast-paced environment
*Demonstrated aptitude for running and evaluating experiments that improve key metrics
*Excellent communication skills when working with teammates who may be either data-driven or more qualitative
*Passionate about numbers with strong analytical skills; you’re at home among dashboards, weekly reports, and data visualizations
*Self-starter who is comfortable with ambiguity and enjoys problem-solving
*Interest in food, organic food/health/alternative diets, e-commerce and consumer behavior
*Experience with SQL/MySQL preferred, but not required

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Apply online if this sounds like your next challenge. Please visit our website at
EOE/Minorities encouraged to apply