March 30, 2021

Marketing Manager

Rowdy Mermaid

Come join the leading functional beverage brand and make wellness deliciously irresistible.

At Rowdy Mermaid, we believe it is wise to wonder. We endorse the power of sustainably sourced, functional plant-based medicine. We meld art with science to produce easy-to-drink, delicious, family-friendly beverages infused with functional botanicals, herbs and mushrooms. We are freaks and foragers at heart who are obsessed with what we do. We honor nature, lean into science, daringly push boundaries, and aim to be neighborly with our geographic and virtual communities. We are proudly based in Boulder, Colorado.

When you join our team, you’ll receive 100% paid medical coverage for yourself, and coverage options for your family. We offer a generous PTO package including 2.5 weeks of holidays, offer paid volunteer opportunities to give back to our local community, and your home fridge will always be stocked with kombucha.

Rowdy Mermaid is seeking a Marketing Manager for the Rowdy team based at our Boulder, CO office. This position is responsible for growing brand awareness and driving trial for Rowdy Mermaid kombucha and their new sparkling immunity tonic, Adaptonic, across all channels, including digital, social, PR, shopper, influencer and events. This role will also develop a field program, and manage this team. This position will collaborate deeply with the Creative Manager, and report to the Marketing Director. Together they will be responsible for how, where and when our consumers, retailers and stakeholders receive messaging from Rowdy Mermaid. Responsibilities include but are not limited to:



● Be primary POC with external partners to manage company website content and design, execute DTC strategy with merchandise and offerings, and manage blog posts including PR blog library
● Utilize data analytics to track KPIs and identify opportunities for growth in monthly performance analytic reporting
● Be primary POC with digital agency partner to guide the development of paid social and digital activations
● In collaboration with the marketing team, strategize and create 60-days of social media content; quarterly evaluate new social platforms and opportunities to maximize brand presence
● Manage and execute digital output on all social media channels, including organic, UGC and paid
● Manage and lead audience and community engagement
● Develop and oversee influencer marketing, identifying and engaging with paid and unpaid influencers
● Manage and distribute email marketing
● Ensure brand consistency across all channels including but not limited to email, website, sales platforms, and social media


● Assist in design and execution of Rowdy Mermaid presence at tradeshows and industry conferences, and manage third party services and timelines to ensure a seamless and on-brand experience
● Screen requests for Rowdy Mermaid’s participation in events, including but not limited to: Festivals, Private Parties, Fundraisers, and Community Events
● Attend local Boulder and Denver networking events to strengthen and expand Rowdy Mermaid’s connections to the local food and business community; identify and implement collaborations and product giveaways with local and regional partners.


● Work closely with the sales team to identify and act on growth opportunities with distributors and retailers
● Develop relationships with strategic retailers’ marketing teams, and identify new programming opportunities
● Manage digital trade programs like Ibotta and Instacart
● Oversee management and distribution of trade tools including sell sheets, swag, sales decks, and sales collateral
● Lead trade advertising programs


● In collaboration with sales team, develop a field marketing program to improve Rowdy’s positioning in key geographies; develop strategies, tactics and measurable KPIs for the field team
● Translate annual key objectives into executable programs and experiences that build brand image, drive trial, grow awareness, drive word of mouth, and stimulate sales
● Lead the Colorado Market Manager to execute field programs; collaborate closely with regional sales leads to develop relevant KPIs
● Develop a call cycle for demos, events and merchandising store visits


● Minimum 3-5 years’ experience in marketing or brand management
● Demonstrated ability to work cross-functionally and develop relationships that influence thinking
● Strong presentation skills
● Excellent project management and relationship-building skills
● Strong written and verbal communication skills
● Bachelor’s degree in business or related field
● MS Office


● Team leadership
● Experience with Asana, DropBox, Google Drive
● Passion and experience with functional chilled beverages and CPG
● Has a love for natural products, keeps pace with the industry, and champions brands
● Experience with a high-growth emerging brand

Submit cover letter explaining why you should be our next mermaid, salary requirements and resume to careers@rowdymermaid.com and indicate MARKETING MANAGER in the subject line

Apply Now