March 25, 2021

Regional Sales Manager – West

Rowdy Mermaid

Posting date: March 2021

Come join the Mermaids.

At Rowdy Mermaid, we believe in the power of sustainably sourced, functional plant-based medicine. We meld art with science to produce easy-to-drink, delicious, family-friendly beverages infused with functional botanicals, herbs and mushrooms. We are freaks and foragers at heart who are obsessed with what we do. We honor nature, lean into science, daringly push boundaries, and aim to be neighborly with our geographic and virtual communities. We are proudly based in Boulder, Colorado.

When you join our team, you’ll receive 100% paid medical coverage for yourself, and assistance for your family. We offer a generous PTO package including 2.5 weeks of holidays, offer paid volunteer opportunities to give back to our local community, and your home fridge will always be stocked with the best kombucha.

Rowdy Mermaid is seeking a Regional Sales Manager – West. In this role, you will be responsible for working directly and in partnership with our broker team to drive top line revenue, acquire new customers, manage and grow key accounts, and oversee field execution in the region. The Regional Sales Manager will manage Natural, Specialty and Conventional retail accounts throughout the western states. This position reports to the Director of Sales. This is a remote position, based on the West Coast. Responsibilities include but are not limited to:


New Business Development
-Identify critical and key accounts in the region to hit annual sales goals
-On own or with broker, approach and secure meetings with Category Managers and buyers during review cycles
-Establish relationships with Category Managers and buyers outside of review periods
-Develop and deliver compelling presentations that secure distribution of products in natural, specialty and conventional accounts
-With broker, identify and target smaller regional accounts for market penetration that drive velocities through our current distribution channels
-On own or with broker, onboard new accounts with high attention to detail

Account Management
-Develop strong relationships with Category Managers in existing accounts
-Develop and implement promotional plans that drive velocities and increase brand recognition, while adhering to company trade spend guidelines
-Establish programs that develop brand dominance in the region
-Evaluate sales reporting and tools to minimize OOS and work with brokers or merchandisers and retailers to fill voids

Broker & Merchandising Management
-Develop strong relationships with broker and merchandising networks in region
-Ensure partners teams have adequate training, tools and knowledge to manage the sell-in of Rowdy Mermaid to regional independent accounts
-Create, deliver and monitor semi-annual goals and progress to goals

-Engage with home office via regularly scheduled calls and actively use team tools and resources to share market data
-Participate in trade shows as needed
-Identify marketing opportunities and send both collateral and communication guidelines to Marketing Manager for posting on social media
-Recruit, train and monitor regional demo reps as needed


-Minimum 3-5 years experience in territory/regional sales
-Demonstrated experience with understanding the channel and routes-to-market
-Strong command of sales presentations
-Excellent project management and relationship-building skills
-Strong written and verbal communication skills
-Bachelor’s degree in business or related field
-Based on West Coast; Los Angeles preferred


-Existing relationships with distributor reps, regional accounts and brokers
-Experience with DSD
-Passion and experience with functional chilled beverages and CPG
-Has a love for natural products, keeps pace with the industry, and champions brands
-Experience with a high-growth emerging brand

Submit cover letter explaining why you should be our next mermaid, salary requirements and resume to careers@rowdymermaid.com and indicate RSM-West in the subject line.

Apply Now