September 10, 2018

Sales Manager


About CADIA:
We are committed to honest, simple ingredients. We believe in sustainable farming and sourcing the highest quality organic ingredients. Our complete line of natural, organic, and non-GMO Project Verified food & household products are available exclusively for neighborhood natural markets

About the Job
Sales Manager: Responsible for leading customer strategy, building relationships, and ensuring flawless execution within regional customers, while facilitating internal cross-functional collaboration to grow our business with the retailers.

This role is responsible for selling and marketing all retail categories of products under the CADIA® brand by collaborating with the KeHE sales force, collaborating with the internal CADIA® Brand Team, and making customer presentations

Our ideal candidate is a self-starter, a strong collaborator, has great organization and communication skills, can work independently, and is hungry to grow the CADIA® brand.

General Functions + Responsibilities:

•Develop and execute sales plans with VP of Our Brands.
•Provide thoughtful insight into pricing structure and manage every-day and promotional pricing within independent natural markets
•Build strong relationships with HQ buyers and their extended buying team
•Prepare and meet with buyers during business reviews
•Ensure execution of new product launches, promotions, secondary placements, and in-stock levels
•Identify and pioneer programs within retailers to drive trial and awareness.
•Lead, train and build strong relationships with-in KeHE field sales teams

Planning and Strategy
•Work with cross-functional teams to understand and manage:
•In-stock Levels
•Display Compliance
•Leverage insights from Brand Team and Growth Solutions Team to elevate presence throughout the stores
•Build a deep understanding of independent natural business and landscape. Talk to other brands, brokers and buyers, read articles related to the business

Cross Functional
•Communicate with KeHE Sales team on objectives, new initiatives, and promotional activity within all retailers
•Understand the competitive dynamics within the independent natural channel —discover where can we learn from leaders and find opportunities to take more share
•Actively participate in industry trade shows and customer shows
•Maintain excellent customer and team member interdepartmental relationships

Skills & Qualifications:
•Reside in Boulder (preferred) or Naperville
•5+ years’ experience in retail sales and merchandising in the natural channel, specifically with independent natural retailers.
• •Proven and successful sales management track record
•Leadership skills and competencies for advancement within the company
•Established relationships with retailer customer base
•Experience in sales and expense budgeting and management to budget
•Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
•Ability to travel for trade shows, sales calls, and meetings – approximately 25%
•Proven integrity in life/employment and honesty in dealings with others
•Experience and proficiency with Microsoft Office programs
•Occasional and event related weekend work is required
•Knowledge of the natural/organic industry