March 13, 2020

Social Media Marketing Manager

TRIBALÍ Foods

JOB TITLE: Social Media Marketing Manager

JOB DESCRIPTION: Develop and execute comprehensive social media and marketing campaigns and programs, both short and long range, to support brand growth and awareness for TRIBALÍ Foods.

GOALS:
• Create Brand Awareness for TRIBALÍ Foods
• Humanize the Brand by bringing in Lifestyle elements
• Generate Business and Sales at store level through the creation of an influencer program
• Provide Fresh Content for Search Engines
• Increase Traffic to Website
• Increase Ranking for Website
• Create Social Conversation and Engagement for the brand
• Build brand partnerships for large-scale quarterly IG Giveaways
JOB RESPONSIBILITIES:
¬ Social Media Services
• Develop, manage and execute strategy for rapid growth across social accounts: IG, FB and Pinterest.
• Head digital marketing efforts to drive brand awareness through creative campaigns i.e. cross-promotions with other brands, giveaways, social partnerships
• Secure massive quarterly 5+ brand giveaway that results in a large follower increase – provide copy and take image. Quarterly dates TBD
• Write and design communications material and copy through digital media handles
• Plan, shoot and edit photos for social handles
• Maintain and schedule content across social media accounts
• Engage with bloggers, influencers, and consumers to grow our social following and continue to build our community
• Light development of recipes and food pairings of our products for sharing across our social accounts
• Offer guest recipe blog posts on social media accounts and website for the higher tiered influencers/established bloggers
• Offer and coordinate IG/FB takeovers on accounts to mid-to-top tiered influencers.
• Answer customer questions and respond to customer comments across accounts
Email Newsletter Services
• Develop and send out a custom branded bi-weekly newsletter that holds value and engages recipient consisting of content featuring: (product: recipes/pairings or videos,) latest PR mentions, expansion updates, blog, and more – template already in place.
• Maintain and grow company newsletter list – growing a list of loyal customers is the highest converting audience to sell to.
Other
• Available to attend EXPO West Trade Show in Anaheim in March to represent our brand
• Light Graphic design work as needed for marketing needs and social media accounts
• Light photography needed for product pics and collaborations with other brands

 

Please send post inquiries to Angela Mavridis at angela@tribalifoods.com.