Building strong, sustainable brands today is inextricably linked with choices about where and how to sell. Getting discovered inside a traditional retail outlet is almost impossible as brands compete with 40,000 SKUs. This challenge in discovery combined with the reality that since 2016 more food and beverage transactions take place outside of traditional retail presents a quickly shifting market for challenger brands. Join us for a discussion to understand how leading edge brands build insight on their consumer journey and then position their products for sale with customers that create the opportunity to generate brand passion. These brands understand that where you sell can become a source of advantage and a marketing strategy to drive outsized growth across the entire demand landscape.
Learn from the experts:
Jill Brant – Managing Partner, Seurat Group
Peter J. Burns – President/CEO, ONE Brands
Betsy Gillette – Co-Founder & CEO, Synergy Sales Consulting Group