Natural Brands and the Mass Channel
In this rapidly evolving retail landscape, how is a team passionately building a natural brand supposed to know if, when and how to start partnering with huge “big box” Mass Channel retailers like Wal-Mart and Target?
When is it the right or wrong time to try?
How does one even begin to hope for time and engagement from multi-billion dollar category buyers?
What are the right and wrong ways to get started and grow?
Can it be done without alienating the smaller retail partners that collaborated with you on your brand’s journey thus far?
Please join your community for a lively discussion on all of these challenges and more, including panelists with deep expertise and experience with both Wal-Mart and Target.
Christopher Algea – Founder, Keen One Quinoa
Mike Katz – Founding Member, The Stable
Tim O’Brien – Partner, New Nexus Group
Liz Ackerman – Co-Founder & CMO, Birch Benders