What was the most difficult pivot of the pandemic? Many consumer products goods brands quickly found that in order to maintain everyday sales volume and brand survival, they required Direct To Consumer sales. While many brands were devastated by the impacts of COVID-19, some of your peers learned how to make quick DTC adjustments and they’re eager to share their knowledge and experience.
Join us as we welcome brands from both Boulder and San Diego who have made those key changes to their business models, and hear how they’ve made DTC both an integral part of their brands’ short-term survival strategy and their operating plans into the future.
Melissa Hauser, Rowdy Mermaid
Dean Eberhardt, Hoplark HopTea
Matt Clifford, Keto Krisp and Barnana
Brandon Hernandez, Whole Brain Consulting.
Resources recommended by our featured panelists:
Dovetale: https://dovetale.com/Klaviyo: https://www.klaviyo.comRecharge: https://rechargepayments.com/Lifetimely: https://lifetimely.io/
Liquid Death: https://liquiddeath.com/Pacha Soap Co: https://pachasoap.com/Four Sigmatic: https://us.foursigmatic.com/Olipop: https://drinkolipop.com/Athletic Brewing Co: https://athleticbrewing.com/
Rowdy Mermaid: https://rowdymermaid.com/
Hoplark HopTea: https://hoptea.com/
Keto Krisp: https://tastecando.com/
Forbes article: “How Direct-To-Consumer Companies Succeed—And Why Many Fail”
CB Insights: “We Analyzed 22 Of The Biggest Direct-To-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here’s What We Learned”
Core dna: “Direct-To-Consumer Brands: 6 D2C Companies That Are Killing It (And What You Can Learn From Them)”