A passionate change agent, Behroze partners with business leaders in the food industry to drive product innovation by enabling teams to tackle steep challenges and get the job done. With a knack for distilling complex technical problems into actionable solutions, she designs proprietary, innovative, consumer-centric food products that deliver both core and disruptive innovation. Behroze’s candid style creates safe places for teams to push boundaries and be bold.
Behroze is a seasoned R&D and Quality Assurance executive with broad general management skills in the Food and Beverage industry, spanning almost 30 years – ranging from large CPG to start-ups, and including companies such as General Mills and Pinnacle/Boulder Brands. Her experience spans a diverse food product range including cereals, snacks, baking mixes, frosting, refrigerated dough, frozen meals and yogurt; and most recently, Health and Wellness brands. She has successfully navigated a variety of business cultures, including matrix organizations, cross-functional teams and global businesses. Behroze has in-depth experience in international markets such as the Canadian, LATAM, EU and Asian regions where she helped create go-to-market strategies for volume growth and new market expansion.
“When everybody is thinking alike, somebody isn’t thinking” – George Patton