Carlotta Mast is the senior vice president of content and insights for Informa’s Global Health & Nutrition Network, which includes Boulder’s New Hope Network. Carlotta is a frequent speaker at industry events and conferences and has been interviewed about natural products industry trends and market performance by The New York Times, NPR, ABC News, BusinessWeek and numerous other media outlets. In addition to serving as Naturally Boulder’s board president, Carlotta sits on the board of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change. In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores. Wholly Bites was sold in 2016 and is now marketed under the Thrive Tribe brand. Fun fact: A fourth generation Colorado native, Carlotta’s great grandparents emigrated from Sweden to Boulder in 1876.