Joan Boykin has +40 years of experience in the natural/organic products industry in consumer package goods, retail, publishing and nonprofits. She was formerly ED of The Organic Center and held leadership positions at The Hain Celestial Group, New Hope Network and Alfalfa’s and Wild Oat Markets. She’s been a Senior Consultant to WhiteWave Foods, Celestial Seasonings, Way Better Snacks, 1908 Brands, Goddess Garden, and many others. Joan was a founding member of The Organic Center and Naturally Boulder and was the recipient of Naturally Boulder’s Local Hero and Lifetime Achievement awards. In 2017, she was inducted into the “Hall of Legends” at Expo West.