Board member and Membership co-chair. John Grubb is Managing Partner of the Sterling-Rice Group, a Boulder-based, 110 person brand strategy, innovation and communications firm. John leads engagements across a full range of global blue-chip clients, as well as more entrepreneurial businesses and private equity backed brands. He has deep experience in nutrition and in natural, organic, and functional food and beverages. John’s passion for strategy runs throughout his 30 years of business experience –half of which has been as a consultant, and half in senior executive marketing roles. After earning his MBA from Yale University, he began his consulting career at Bain & Company. Since Bain, he has led the marketing and strategy functions in retail, manufacturing, and food processing companies. John is a frequent speaker on the topics of health and wellness, consumer trends, and business strategy including industry conferences such as The Grocery Manufacturers Association, Natural Products Expo, Healthy Foods Europe, NBJ Summit, and others. He is a member of the Board of Advisors at the Yale Center for Customer Insights.