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November 16, 2020

Rajesh Babu

Rajesh Babu brings 15 years of strategy and operating experience to the Naturally Boulder board, along with a passion for helping fledgling natural and organic food companies prosper and grow.

After spending several years at BCG, Bain and other consulting firms, Raj followed his interest in natural food and healthy living to WhiteWave Foods, where he held a number of strategic leadership roles. There, he helped to build the company’s corporate strategy, acquire businesses, and integrate businesses post-acquisition, including Whitewave’s own acquisition by Danone in 2016.

Raj then served as the President and Chief Operating Officer of Birch Benders, the #1 natural pancake & waffle mix brand and one of the fastest growing brands in the US. Since joining Birch Benders in 2018, Raj’s deep industry knowledge and strong leadership have helped mature the company, scaling the business to include four product lines and distribution in over 10,000 stores, including Walmart, Kroger, and other key retailers. He also
led the brand through its acquisition by Sovos Brands, where he continues to run the business today.

Originally a Chicago native, Raj earned both his B.S. and his MBA at Northwestern University. He currently lives in Denver with his wife, Laura, and their two small children. In his spare time, you can find him playing softball, tennis, running or (despite his wife continuing to tell him he is too old) playing football.