Allie is Director of Sales & Marketing at Fresca Foods, a multi-platform manufacturer and expert innovation partner to category leading brands and some of the world’s largest food companies. Fresca is on a mission to build a better future by bringing ideas to life, and Allie brings broad knowledge of marketing coupled with the behind-the-scenes manufacturing and supply chain functions that make innovation a reality. Allie is passionate about the Natural and Organic industry, having been raised in the aisles of Ideal Market, her father’s natural grocery store and local favorite of Boulder, Colorado.
What area(s) of focus would you most like to address with your mentees?
Innovation, bringing new products to market (from both a marketing and technical feasibility perspective).
How do you plan to structure your monthly meetings?
Casual, free-flowing conversations with discussion topics prepared. Open to bringing in guest speakers.
Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?
Though experienced, I am young myself and would love to mentor recent college graduates or entry-level professionals. I’d love to work with young mentees who are interested in breaking into the Natural and Organic industry and are hungry to learn about how to bring packaged food products to life.