Asa Waldstein is a Certified Clinical Herbalist and a 20-year dietary supplement executive who is principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is the founder and host of Asa’s Regulatory Education Series, a free educational platform focusing on GMP compliance, enforcement trends, and marketing tips for the supplement and hemp industries. He chairs the American Herbal Products Association’s (AHPA) Cannabis Committee.
What area(s) of focus would you most like to address with your mentees?
Helping dietary supplement brands understand the nuances and best practices of digital marketing compliance, labeling, and Good Manufacturing Practices.
How do you plan to structure your monthly meetings?
Initially, I suggest having free-flowing discussions to answer questions and items of concern. Then I may suggest some “homework” as the mentorship becomes more structured.
Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?
A supplement or hemp brand looking for guidance on navigating the tricky world of marketing, labeling, distributing, and choosing a co-manufacturer.