Benji Fitts

Benji has worked in the Natural products industry for 15 years at Twin Oaks Tofu, Whole Foods Market, and is now a Director of Customer Education at SPINS. Benji led two consulting teams at SPINS focusing on sell story support, category analytics and product innovation for emerging and challenger brands. Now, as Director of Customer Education, he helps SPINS clients as well as SPINS employees better understand how to derive insights from data.

What area(s) of focus would you most like to address with your mentees?

Innovation, Understanding data, learning about the marketplace

How do you plan to structure your monthly meetings?

Free-flowing conversations, maybe leading to deep dives on a topic

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

Brand under 5M in sales