As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in growth strategies, sales modeling, pricing, building distribution, broker selection and management, organizational development, financing, branding, trade spending and assistance around M&A, diligence and go-to-market plans for international companies entering the US market. He is the co-author of the Natural Products Field Manual, Ninth Edition. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development. He received an MBA from Babson College.
Bob currently serves as an outside director for EcoFish, Saffron Road, Halsa Foods, Uncle Matt’s Organic, Cali’flour Foods, and King Arthur Baking. He serves on the advisory boards of Noops, Wildgood, and Soapbox Soaps. He is a former director of Stonyfield Farm, Orgain, Equal Exchange, Stirrings, and FoodState/MegaFood. He is on the Selection Committee at Nutrition Capital Network. He serves on the Industry Working Group for Education and Preparedness for the Specialty Food Association. He also serves on the Editorial Advisory Board of Nutrition Business Journal.
What area(s) of focus would you most like to address with your mentees?
Clarify objectives, understand resources available, always have an agenda but allow for free flowing discussion and guest speakers where applicable.
How do you plan to structure your monthly meetings?
One if one on one, can do 2-4 if always scheduled as a group.
Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?
Good listener, coachable, curious, willing to put in the work; prefer someone who is in the market and growing rapidly vs. someone at concept stage.