Bryant Ison is a managing director for the Boulder-based creative and strategy agency SRG. Prior to SRG, Bryant served as the Chief Marketing Officer for Columbia Care, one of the largest multi-state operators of medical cannabis and CBD. He has over 18 years of brand marketing experience working on some of the world’s most iconic brands such as Pepsi, Band-Aid, and Clorox Bleach. Bryant has expertise in not only large CPG companies but has also worked with and mentored many startups in the CPG and Cannabis space. Bryant began his career as a volunteer in the U.S. Peace Corps serving in Mali, West Africa.
What area(s) of focus would you most like to address with your mentees?
Marketing and Innovation.
How do you plan to structure your monthly meetings?
Short presentation followed by conversations.
Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?
Someone who is past understanding their value proposition and is looking to scale or accelerate.