Carlotta Mast

As SVP and Market Leader, Carlotta oversees and is responsible for the growth and impact of Informa Market’s New Hope Network portfolio of in-person and virtual events and content, data and digital products serving the natural & organic products industry. The portfolio includes Natural Products Expo, newhope.com, Nutrition Business Journal, NBJ Summit, Natural Foods Merchandiser, Nutrition Capital Network, and NEXT data & insights.
Carlotta is the past board president of Naturally Boulder. As Naturally Boulder’s board president, Carlotta helped bring the Naturally Boulder model to other communities and establish Naturally Bay Area, Naturally Austin, Naturally Chicago, Naturally San Diego, Naturally Los Angeles and Naturally New York City. She now serves on the board of directors for the new Naturally Network.

In addition, Carlotta is a co-founder of the J.E.D.I Collaborative, which was created to foster justice, equity, diversity and inclusion within the natural & organic products industry. She also serves on the boards of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change; Organic Voices, a non-profit created to tell the story of organic and fuel consumer and retail interest in and trust of organic products; and the Supplement Online Wellness Library (OWL), an industry-led platform to increase product transparency within the dietary supplement industry.

With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors. Carlotta is a frequent speaker at industry events and conferences and has been interviewed about the natural products industry, regulatory issues and market performance by media outlets including The New York Times, Cosmopolitan, NPR, ABC News, BusinessWeek and many others.

In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores. Wholly Bites was sold to 1908 Brands in 2016.

What area(s) of focus would you most like to address with your mentees?

Sustainability, purpose impact and how it can accelerate business growth, leadership and culture

How do you plan to structure your monthly meetings?

Monthly discussions informed by the mentee’s top goals and challenges. Could bring in guest speakers/participants into meetings based on the mentee’s needs and goals. I have a large network and the connections I could make for a mentee could possibly be the greatest value I could provide.

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

Someone who is looking to build and nurture a strong, empathetic and conscious business culture, as well as use their business and brand as a force for good in the world.