David Rachlin

 |  May 16, 2024

CPG industry CMO and CEO, who led Unilever’s global rollout of Ben & Jerry’s ice cream; Formerly CEO of SodaStream USA; Turned-around global Boursin Cheese Business; Positioned Pete and Gerry’s Organic and Nellie’s Free Range Eggs for national expansion. I have deep and broad expertise in national and international brand and business development, with particular passion for optimizing pricing and trade promotion for startup CPG companies.

What area(s) of focus would you most like to address with your mentees?

Brand and business development strategy and tactics for success at raising capital and achieving sustainable profitable growth, with sharp focus on optimizing pricing and trade promotion.

How do you plan to structure your monthly meetings?

1:1 meetings with relevant homework between sessions, and free-flowing conversations. I will commit to (2) 90-minute group meetings per month and an additional 1:1 session with each individual mentee per month.

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

Seed stage through Series-A CPG founders who are ready to learn how to position, price, promote, and market their brands to the right consumers, retailers, and investors.