Doug Radi

Doug is a classical, ‘big company’ packaged goods marketer turned growth entrepreneur in the natural products industry. He’s been a passionate advocate for the organic and plant-based foods industry for many years. He currently serves as President of Sweet Loren’s, the leading BFY refrigerated cookie dough Brand. Prior to Sweet Loren’s, Doug served as CEO of Rudi’s Organic Bakery and Good Karma Foods, both fast-growing Brand in the natural foods space. Prior to Good Karma, Doug served as interim General Manager of Rudi’s Organic Bakery after the successful sale to The Hain Celestial Group. During his tenure at Rudi’s, Doug was responsible for all key growth initiatives, acting as SVP of Sales & Marketing where he was able to more than double revenue in less than 4 years. He has 25 years of experience in various consumer products categories, including healthcare, snack foods, frozen, dairy, and organic and has held various leadership positions with many leading consumer brands such as Rudi’s Organic Bakery, Silk Soymilk, and Horizon Organic. Passionate about the natural products industry, Doug is a current Board Member of the Plant Based Foods Association, a past President of Naturally Boulder, has served on several small company boards, and regularly mentors emerging plant-based brand entrepreneurs. He has an undergraduate degree from Colorado State University and an MBA in Marketing from Wake Forest University.

What area(s) of focus would you most like to address with your mentees?

Coaching for business success, building sustainable profitable business models, strategic planning and direction, team building

How do you plan to structure your monthly meetings?

Will let key priority issues drive discussions, can bring in outside resources as necessary, end each meeting with assignment and agenda for next discussion

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

any mentee that has been in business for several years and is trying to figure out how to scale and build a sustainable and profitable model