Erin Costa is an experienced marketing leader with a passion for building brands. She is skilled at multi-channel marketing integration and strategic business planning in established, mature brand settings as well as fast-moving CPG environments.
She is currently VP of Marketing at Remedy Drinks International, a live cultured better for you beverage company and the third largest kombucha brand globally. Remedy Drinks is an emerging brand in the US, leveraging an Australian history and bringing the first shelf stable, no sugar kombucha that is live, raw, and not pasteurized to the States. Prior to her role at Remedy, she was the VP of Marketing at ONE Brands, which was one of the fastest growing protein bars in the US, and eventually sold to The Hershey Company. Before her time at ONE, she worked at Celestial Seasonings, THANASI Foods, and Gorton’s Seafood, always working across the marketing function to connect with consumers, build brands and scale marketing business models.
Erin earned her MBA at CU-Boulder and lives just outside of Philadelphia, PA, with her husband, Nic, and 10-year-old English Bulldog, Fergie. In her spare time, she loves to travel, hike and explore many of the outdoor areas of her new hometown of PA.
What area(s) of focus would you most like to address with your mentees?
Start up, scale, marketing, launching products, brand building.
How do you plan to structure your monthly meetings?
Unstructured, free flowing conversations. some homework.
Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?
Self starter, eager to learn, early in career.