John Grubb

 |  December 8, 2021
John Grubb

John’s extensive experience includes 25 years in the natural product industry in many food and beverage categories. His consulting business specializes in consumer insights, brand strategy, and new product innovation.

What area(s) of focus would you most like to address with your mentees?

Scaling a business.

How do you plan to structure your monthly meetings?

Meeting #1 would be a broad exploratory of company challenges/ pain points including brand and products points of difference; consumer/retailers reasons to believe; summary financial overview; overview of leadership team and company advisors.

From here, I would propose indicated next steps and topic sequence for discussion and alignment. My expectations would be for some homework between sessions to sharpen discussions to inform actionable outcomes. Other resources and potential expert engagement to be determined based on particular challenges.

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

Disruptive food tech.