| December 7, 2020
As an entrepreneur with an eye for early trends, John has a passion for creating brands and establishing new innovations that ignite previously unknown categories. In 1995, he co-founded Third Street Chai and led it through its acquisition in 2013, paving the way for sustainable supply chain standards via Fair Trade and Certified Organic ingredients. With Weller, he is once again focused on developing interesting products that can help CBD’s wellness benefits go mainstream. John himself embraces a life of living well-er as a former professional bicycle racer who lives in Boulder, Colorado.