Mary Tarczynski

 |  May 29, 2024

Mary Tarczynski has 30+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations to help brands with a mission sell in and sell through at retail. Current clients include Diana’s Banana’s, Diamond Nuts, The Plant Based Foods Association, Second Nature Snacks, Straus Family Creamery, and Traditional Medicinals Tea.

Mary recently relocated to Denver from the San Francisco Bay Area where she served on the Naturally Bay Area board for 4.5 years including as Sponsorship & Programming Lead. She also served as Executive in Residence at Plug & Play Tech Center, advising consumer brands and ad tech startups. She is an advocate for diversity in leadership and volunteer for 13 years woth Network of Executive Women in the Northern California Region and nationally.

Mary holds a Bachelor’s degree in Public Relations from the University of Florida and Masters in Marketing Research from the Terry College of Business at the University of Georgia. She is enjoying the Colorado sunshine, beautiful wildflowers and breathtaking views from nearby trails, the downtown Denver performing arts scene, and the inspiring entrprenuers and delicious products in the Naturally Boulder Community.

What area(s) of focus would you most like to address with your mentees?

retail sell in and sell through/shopper marketing

How do you plan to structure your monthly meetings?

It depends on the needs of the mentees. If more than one we can do a group topic and then have shorter 1:1 sessions.

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

Someone who is dedicated and eager to learn & could use advice in retail/shopper marketing. would rather have someone with a little bit of traction vs completely new biz