Mike Murray is a 20 year CPG veteran with a passion for leading mission-driven food brands to the ethical definition of success. After 10 years successfully growing iconic brands like Betty Crocker, Nature Valley and LARABAR at General Mills, he transitioned to the natural side of the industry to lead So Delicious Dairy Free (SDDF) from $54 to $195 MM in 3 years. Having driven the successful SDDF exit and integration into WhiteWave Foods, Mike was recruited to leverage his proven leadership, team-building, innovation strategy and brand-building skills as CEO of high-growth free-from snacking brand free2b Foods. Now, as CEO of Teton Waters Ranch, Mike and team are working diligently against their mission to create a more regenerative, humane, healthy food system for all. Mike earned his MBA at UCLA, and lives in the Front Range with his wife, Sunshine, and three sons Sean, Kyle, and Connor. They love enjoying the CO outdoors together, from team sports to hiking, biking and skiing.